Director, Partnerships and Brand Marketing

Director, Partnerships and Brand Marketing - Pottery Barn Kids & Teen

Job Description

We’re looking for a Director of Partnerships and Brand Marketing to lead the development of best-in-class product collaborations and partnerships that drive engagement, awareness, and revenue for the Pottery Barn Kids and Pottery Barn Teen brands. This role will partner closely with cross-functional teams to shape fully integrated 360° marketing campaigns, bringing together strategic storytelling, PR, content, digital, social, retail, and experiential moments.

Key Responsibilities

• Lead the development and execution of integrated 360° marketing and PR campaigns that bring collaboration partnerships to life across digital marketing, content, social, earned media, events, retail, and e-commerce.
• Serve as brand contact for collaboration partnerships, cultivating trusted, long-term relationships and ensuring partners are thoughtfully engaged from concept through launch.
• Partner closely with Merchandising, Creative, E-commerce, Inventory, Store Operations, Legal, and Brand Marketing teams to drive alignment, solve challenges, and ensure seamless execution across all channels.
• Own campaign planning and workflow management for Brand Marketing and PR initiatives, including timelines, deliverables, approvals, meeting agendas, launch milestones, and cross-functional follow-ups.
• Drive marketing operational excellence across complex partnership workstreams, including contract coordination, partner approvals, vendor onboarding, budget management, sample needs, asset delivery, reporting, and post-campaign recaps.
• Collaborate with internal and external teams to shape compelling storytelling, content strategy, press materials, partner messaging, and customer-facing launch narratives.
• Analyze campaign performance, press results, customer engagement, and partner impact to identify insights and recommendations that inform future collaboration strategy.
• Build and manage meaningful media relationships to support collaboration launches, brand campaigns, seasonal initiatives, and tentpole moments across Pottery Barn Kids and Pottery Barn Teen.
• Identify opportunities to amplify partnerships through culturally relevant moments, talent integration, events, press storytelling, social content, and brand-right experiential activations.

Qualifications

• 8-10 years of experience in partnerships, brand marketing, public relations, licensing, or talent, within a consumer-facing brand, retail, lifestyle, fashion, home, or agency environment.

• Proven track record of developing and executing high-impact partnerships, PR campaigns, brand activations, and cross-functional marketing initiatives that drive awareness, cultural relevance, and business results.

• Strong strategic judgment with the ability to identify brand-right opportunities, evaluate partnership potential, and translate cultural trends into meaningful consumer-facing programs.

• Exceptional relationship management skills, with the ability to partner effectively with senior leaders, cross-functional teams, collaborators, agencies, and external stakeholders.

• Demonstrated ability to lead complex, detail-oriented projects from concept through execution, including timelines, approvals, deliverables, budgets, reporting, and post-campaign recaps.

• Highly organized operator with the ability to manage multiple high-visibility initiatives in a fast-paced environment.

• Strong understanding of brand storytelling, earned media, influencer/talent strategy, consumer engagement, and culturally relevant marketing moments.

• Bachelor’s degree or equivalent experience required.

• This role is required to be onsite Mondays through Thursdays in our San Francisco office.

• What You Bring

• Strategic Attention to Detail: You understand that every touchpoint matters, from the first partner conversation to final campaign execution, and you ensure each detail reflects the highest standard for the brand.

• Exceptional Communication & Relationship Management: You build trust quickly, communicate with clarity, and represent the brand thoughtfully with internal leaders, cross-functional partners, external collaborators, agencies, and talent teams.

• Cross-Functional Leadership: You know how to bring teams together, create alignment, and guide complex initiatives across marketing, PR, creative, merchandising, legal, product development, and external partners.

• Operational Excellence: You bring structure, discipline, and momentum to complex campaigns, managing timelines, approvals, deliverables, budgets, and competing priorities with precision.

• Brand & Cultural Judgment: You have strong instincts for what feels brand-right, culturally relevant, and commercially meaningful, and can translate those instincts into thoughtful partnerships and campaigns.

• Our Culture & Values

• We believe that taking care of our people is vital to our success, and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

Benefits

• A generous discount on all WSI brands

• A 401(k) plan and other investment opportunities

• Paid vacations, holidays, and time off to volunteer

• Health benefits, dental and vision insurance, including same-sex domestic partner benefits

• Tax-free commuter benefits

• A wellness program that supports your physical, financial and emotional health

• Continued Learning

• In-person and online learning opportunities through WSI University

• Cross-brand and cross-function career opportunities

• Resources for self-development

• Advisor (Mentor) program

• Career development workshops, learning programs, and speaker series

• This role is not eligible for relocation assistance.

• Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

• The expected starting pay range for this position is $160,000-$175,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.