About this role
Job title: Director of Strategy
About the Role The Director of Strategy is a senior strategic leader responsible for driving integrated marketing strategies that deliver measurable business results for Mindgruve's key client accounts. This role combines strategic vision with hands-on execution, leading cross-functional teams to develop comprehensive marketing strategies across paid, owned, and earned channels. The Director serves as both a strategic thought leader and a mentor to the strategy team, while maintaining direct ownership of 2-4 major client accounts.
What You'll Do
- Serve as day-to-day strategic lead on key accounts, owning the overall strategic vision, roadmap, and business outcomes
- Develop and execute integrated marketing strategies that combine brand positioning, messaging, full-funnel tactics, and performance marketing across all channels
- Lead discovery processes including stakeholder interviews, research, competitive analysis, and audience segmentation to inform strategic planning
- Create compelling strategic presentations and deliver them to C-suite executives and senior client stakeholders, clearly articulating insights, recommendations, and expected outcomes
- Conduct quarterly business reviews and strategic planning sessions with key accounts, identifying growth opportunities and optimization recommendations
- Partner with account leadership on strategic scoping, aligning approach, deliverables, and resourcing to client goals
- Analyze campaign performance data to measure success against strategic objectives and KPIs, providing data-driven recommendations for continuous improvement
- Build and maintain trusted client relationships, serving as a strategic advisor and ensuring long-term satisfaction and retention
- Architect, build, and optimize CRM and lifecycle programs end to end: designing customer journeys, segmentation, and triggered automation/nurture flows, translating them into working configurations within the client’s martech stack