Director of Sales & Marketing

Raffles London at The OWO - Director of Sales & Marketing

Scope Of Position

The Director of Sales & Marketing is responsible for developing and executing the comprehensive commercial strategy for Raffles London at The OWO, encompassing all revenue-generating channels, including Rooms, Food & Beverage, Banqueting, Residences, and Events. This role ensures that the hotel achieves its revenue, occupancy, and brand positioning objectives while maintaining the elevated standards of the Raffles brand.

As member of the Executive Committee, the Director of Sales & Marketing leads a dynamic team in driving demand, cultivating key relationships, and promoting the Raffles experience to a global luxury audience. The role combines strategic vision, commercial acumen, and an in-depth understanding of the luxury market to enhance revenue, market share, and brand equity.

The Director of Sales & Marketing acts as a key ambassador for Raffles London, creating compelling narratives and campaigns that reflect the property’s heritage, exclusivity, and aspirational positioning.

Responsibilities

• Operation

• Develop and implement the hotel’s global and local sales and marketing strategy to maximise revenue and strengthen brand positioning.

• Lead, inspire, and manage the Sales & Marketing team, fostering a culture of collaboration, creativity, and performance excellence.

• Align strategies across all business segments, including Rooms, F&B, Banqueting, Residences, and Special Events.

• Serve as a key member of the Executive Committee, contributing to business planning, forecasting, and strategic decision-making.

• Drive revenue growth through targeted sales initiatives, strategic account management, and business development efforts.

• Identify and develop new markets, partnerships, and opportunities to enhance hotel visibility and profitability.

• Collaborate with the Revenue Management team to optimise pricing, distribution, and inventory management.

• Monitor KPIs, analyse performance metrics, and implement data-driven strategies to maximise revenue potential.

• Lead the creation and execution of marketing campaigns that uphold the Raffles brand identity and convey the unique story of Raffles London.

• Oversee digital marketing, social media, public relations, advertising, and collateral production to ensure consistency, quality, and impact.

• Cultivate relationships with media, influencers, and luxury partners to enhance brand awareness and prestige.

• Ensure all marketing communications reflect the hotel’s heritage, exclusivity, and standards of sophistication.

• Develop and maintain relationships with key accounts, corporate clients, travel partners, and high-net-worth individuals.

• Personally engage with VIP and strategic clients to foster loyalty, secure repeat business, and enhance the guest experience.

• Represent the hotel at industry events, trade shows, and networking opportunities to promote Raffles London’s presence in the global luxury market.

• Recruit, mentor, and develop a high-performing Sales & Marketing team with a focus on creativity, professionalism, and results.

• Promote ongoing training, knowledge sharing, and best practice adoption across all team members.

• Foster a culture of collaboration with other departments to ensure seamless execution of commercial and marketing initiatives.

• Develop, monitor, and manage departmental budgets, ensuring efficient allocation of resources and maximisation of ROI.

• Set, track, and report on sales targets, KPIs, and marketing performance metrics.

• Evaluate campaign effectiveness and refine strategies based on insights, trends, and competitive intelligence.

• Monitor market trends, competitor activity, and global luxury travel dynamics to identify opportunities and risks.

• Champion innovation in digital, experiential, and personalised marketing initiatives that elevate the Raffles London experience.

• Leverage insights to inform product development, packaging, and promotional strategies.

• Additional responsibilities in absence of line manager or senior employee.

• Performs other duties as required or assigned including working in a different department or restaurant, than usually assigned.

• Leadership

• Ensuring composure under pressure and providing leadership and guidance to the Team when required.

• Actively encouraging and promoting employees to be creative and innovative, whilst recognising them for their contributions to the success of the operation.

• Health and Safety

• Ensure that all potential and real hazards are reported immediately and rectified.

• Be fully conversant with all departmental Fire, Emergency and Bomb procedures.

• Ensure the safety of the persons and the property of all within the premises, by strict adherence to existing laws, statues and applicable ordinances, and by anticipating possible and probable hazards and conditions and either correcting them or pre-planning a defence against them.

• Stimulate and encourage a general awareness of Health and Safety in relation to all tasks and activities undertaken in the department.

Qualifications

• Qualifications, Skills & Experience

• A proven track record and ability to provide high levels of service under pressure.

• Exceptional communication and customer service skills, both written and spoken.

• Strong time management skills with the ability to multi-task while maintaining an immaculate and professional appearance.

• An understanding and willingness to contribute to a 24h operational schedule when required.

• Disclaimer

• The information and statements in this Job Description only indicate the general nature and level of work to be performed by the employee. They are not an exhaustive list of all required responsibilities, duties and skills. Additional duties may be assigned and requirements may vary from time to time, in particular during special project periods. You may also be required to work in another position and another department from time to time, dependent on the needs of the business and within reason.

• Additional Information

• Why join our Raffles team?

Not only will you be joining one of the world’s best hotels you will also receive great benefits including:

• 31 days holiday including bank holidays plus a day extra for every year of your service up to 5 years (36 Days).

• Staff meals whist on duty.

• Free dry cleaning for uniform.

• Employer pension contribution of 3%

• Enhanced sick pay.

• Enhanced maternity, paternity and adoption pay.

• Life Assurance 1x salary

• Employee assistance program, including virtual GP and financial advice.

• Season ticket loans and cycle to work scheme.

• Colleague gifting to celebrate special occasions.

• Paid days off to move house or give back time to a charity of your choice.

• Internal learning and development programmes tailored to you.

• Fun-filled events, whether that’s a pub quiz, team run or festive party.

• Employee benefit card offering discounted rates of up to 30% at Accor worldwide and Raffles London F&B outlets.

• Worldwide development opportunities across Accor’s extensive brand portfolio.

• What are the Raffles Values?

• Respect: We value the needs ideas and individuality of others; we treat everyone with fairness and dignity.

• Belonging: We celebrate our differences. We support each other and we always stand together.

• Integrity: We build trust through mutual respect and being authentic.

• Empowerment: We have the authority to take initiative and anticipate moments to create unforgettable experiences.

• Excellence: We make genuine connections and we cherish every opportunity to make the people