About this role
About the Role
The Trade Desk is seeking a senior leader to own the end‑to‑end strategy and execution of Retail Partnerships for Ventura’s CTV platform. This role shapes how retail relationships contribute to platform growth, monetization, and media integration at scale.
What You'll Do
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Define multi‑year retail partnership strategy aligned to platform scale, monetization, and advertiser value creation.
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Own senior‑level relationships with key retail partners; act as executive sponsor and primary strategic lead.
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Prioritize and manage a portfolio of Tier 1, Tier 2, and emerging retail partnerships; lead complex negotiations covering terms, data usage, activation commitments, and expansion.
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Drive joint monetization strategies linking CTV inventory with retail shopper data, measurement, and advertiser demand; collaborate with ad sales, measurement, and data teams.
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Oversee retail‑specific GTM strategies including launches, merchandising, promotions, and co‑marketing initiatives; ensure activation and strong user experience.
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Hold teams and partners accountable to activation, revenue, and performance targets.
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Influence product, engineering, marketing, and operations roadmaps based on retail partner needs and market trends.
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Provide executive visibility and thought leadership with clear insights on retail market shifts, competitive threats, and ecosystem opportunities; help shape Ventura’s positioning at the intersection of CTV, commerce, and retail media.
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Track success metrics: growth in retail‑sourced platform distribution, depth of strategic partnerships, and speed/scale of partner launches.
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What We're Looking For
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10–15+ years of experience in retail partnerships and platform partnerships.
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Proven experience owning large, strategic partner portfolios.
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Deep understanding of retail ecosystems, retail media networks, and platform monetization models.
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Strong executive presence with a track record of influencing senior stakeholders.
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Experience driving cross‑functional outcomes at scale.
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Compensation & Benefits
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Stock‑based compensation grants; eligibility for equity awards based on company and individual performance.
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The Trade Desk also offers other compensation depending on the role (as applicable).