About this role
Director of Product Staff, Instagram Business Ranking & Delivery
Think Instagram ads are the best? It’s only the beginning. As Director, Instagram Business Ranking & Delivery, you will be accountable for pushing the frontiers of ads relevance for billions of people who use Instagram every day. Leveraging state of the art techniques and technologies powered by Meta’s massive compute platform, you will drive the next generation of what ads relevance means, and power Meta’s core advertising business.
This is a manager role, leading a team of ~8 Members of Product Staff at Instagram. Your team supports Ads Ranking, Ads Delivery, Ads Privacy, Brand Safety and Trust. You would be accountable for long term strategic planning, driving strong execution through your team, supporting engineering in key tradeoffs, and driving data-driven decisions. You will partner with teams in central Ads, Facebook and Instagram organic relevance.
This role is for you if you are in love with solving complex problems at the intersection of data, modern recommendations technology and building great experiences for real people at scale. The ideal candidate will have substantial management experience building high performance teams, experience in ML and AI technology and development approaches, and a keen sense of how to make complex tradeoffs in the relevance space.
Director of Product Staff, Instagram Business Ranking & Delivery Responsibilities
- Own strategy and results for core ads ranking and delivery.
- Set the direction and investment priorities that improve ad relevance, advertiser performance, and sustainable revenue growth across Instagram.
- Advance the ads system end to end.
- Partner with Engineering to evolve ranking models, signals, and the multi-stage delivery funnel, balancing business value with latency, reliability, and capacity efficiency.
- Lead responsible monetization.
- Own the product agenda for IGB privacy, brand safety, and integrity, working with specialist partners to build effective safeguards and trustworthy experiences for people and businesses.
- Make consequential tradeoffs.
- Establish clear goals and make decisions across near-term revenue, long-term advertiser value, user experience, and ecosystem health.
- Use experimentation and analysis to distinguish durable gains from short-term wins.
- Drive alignment across organizations.
- Shape shared priorities with Instagram and Meta’s ads teams, resolve dependencies, and communicate clear recommendations to executive leadership.
- Build an exceptional product organization.
- Hire and develop strong leaders and individual contributors, set clear accountability, and hold a high bar for product judgment and execution.
- Lead as a builder.
- Establish a hands-on Product Staff culture that uses AI tools to analyze data, prototype ideas, and automate routine coordination—while preserving rigor and partnering deeply with functional experts.
Minimum Qualifications
- 12+ years of experience in Product Management and/or Product Design
- 10+ years of experience working collaboratively with engineering, design and user research teams
- 8+ years of experience hiring, managing, and developing both individual contributors and senior leaders
- Critical thinking/analytical leadership experience
- Demonstrated proficiency using AI-enabled tools to build product artifacts at scale
- Experience developing and championing AI-native strategies across organizations
- Experience presenting to senior executive audiences
- BA/BS in Computer Science or related field
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $249,000/year to $323,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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