About this role
About the company
Our client is a software company.
The role
Raydar is recruiting for this role on behalf of our client. Act as the first dedicated product marketer, owning how a B2B enterprise software offering is positioned and presented to the market. Work closely with sales and demand generation colleagues to equip them with materials and support go-to-market activity, as an individual contributor reporting to the CMO.
What you'll do
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Define the positioning and core messaging for the platform, beginning with one priority use case.
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Convert that messaging into written and web-based marketing assets, including case studies.
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Provide campaign materials and proof points to the demand generation lead.
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Own sales enablement so the sales team ramps quickly and closes more effectively.
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Plan and execute go-to-market launches, and establish a consistent process for future ones.
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Requirements
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What we're looking for
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6 to 11 years of relevant experience.
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Background in B2B enterprise product marketing.
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Track record of taking products to market and producing customer-facing messaging and documentation.
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A publicly viewable sample of your product marketing work.
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Habitual use of AI tools to work more productively.
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Ability to travel up to 15%.
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Sharp critical thinking and the ability to explain to buyers and users why a modern approach outperforms established alternatives.
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Bonus points
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Prior product marketing work at a fast-growing enterprise AI business.
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Benefits
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Compensation and benefits
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Base salary: USD 180,000 to 240,000 per year
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Equity
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Location and work model
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San Francisco, CA, United States
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On-site, 5 days per week in office
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Full-time