Director of Product Marketing & Communications

Director of Product Marketing & Communications

Remote (U.S. or Canada)

Seel

Description

• Ziplines Education partners with universities to deliver industry-focused certificate courses that prep professionals for today's digital-first workforce. They help thousands of career advancers a year build the skills and credentials to move forward — 92% of learners would recommend the programs, and NPS is consistently excellent. As they scale program launches, they're looking for someone to own how each program is positioned and communicated in market.

• Quick facts

• Full-time, fully remote (U.S.)

• $150K–$180K, based on geographic tier (Tier 1/2/3)

• Equity via stock option grant, vesting over 4 years

• Medical/dental/vision (premiums start at $0/mo), 401K

• Flexible PTO + 10 paid holidays

• Weekly full-team meetings, in-person offsites 1+ times/year

• Role is ~75% marketing comms, 25% product

Responsibilities

• Own positioning across all active and pipeline programs — build a real POV on why each program wins, not just a summary of what it covers

• Set target audience, core message, and expected learner profile for every new launch before campaign planning starts

• Maintain a living, data-informed view of Ziplines' ICP across the portfolio

• Monitor positioning health — flag when enrollment demographics, NPS, or performance signals suggest a program needs a refresh

• Own the Voice of Customer program: run interviews with prospective learners, active learners, rejecters, and alumni on a regular cadence

• Synthesize VoC findings into positioning inputs for Growth and Product; partner with the data team to connect qualitative and quantitative signals

• Run quarterly persona reviews and own the quarterly messaging bank review cycle

• Serve as strategic point of contact for the copywriter — brief him on positioning, edit his output, own the signal while he owns the pen

• Escalate to Product/LXD when the course itself (not just the copy) needs to change

• Partner with Growth on performance feedback loops; build trust as the decisive, credible voice on positioning

• Experience & Qualifications

• 7+ years in product marketing or marketing communications, with real time in B2C/DTC

• Strong copy-editing instincts — you don't need to write everything, but you can sharpen what others write

• A systems thinker who builds frameworks before defaulting to manual execution

• Decisive and direct — you make positioning calls and drive alignment without waiting for consensus

• A clear communicator who can turn complex positioning into a brief a growth marketer or copywriter can actually run with

• Data-oriented — comfortable with NPS, demographic, and performance data

• You've genuinely changed how you work because of AI — not just conversant with it

• Startup or growth-stage experience, where you're building systems rather than inheriting them

• Preferred Qualifications

• Experience owning positioning at a company scaling multiple product lines or launches simultaneously

• Experience managing or directing a copywriter or creative resource without directly managing their day-to-day

• Background in education, edtech, or another consideration-heavy B2C category

• Perks

• Equity ownership (4-year vesting)

• $0/month premium option on medical/dental/vision

• 401K

• Flexible PTO + 10 paid holidays

• Fully distributed team, with in-person gatherings/offsites

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