Director of Marketing & Communication

The job of Director of Market & Communication is executed satisfactorily when:

● Marketing activities are created, planned, coordinated and implemented.

● Goals as defined in the hotel marketing plan are reached.

● Kempinski Brand is protected and awareness of the brand is enhanced.

Key Areas:

主要领域：

1. Strategy & Budget

2. Content management across all channels

3. Collateral / Advertising

4. Brand guardian

5. Communication and reporting

At Kempinski, Talent Development is a management responsibility and consequently an integral and important part of our Managers’ daily activities. The Director of Market & Communication fulfils their role as a Talent Development Ambassador when they:

● Support and implement Talent Development initiatives as a part of their daily activities.

● Identify talent as per below definition* and actively support their career development.

● Support and initiate transfer, cross exposure and task force assignments for their team.

● Conduct TTTTs with their team on a regular basis and take personal interest for their development plans.

● Recruit and select potential talent according to the Company’s current and future hotel, needs including conducting interviews for positions in their department and their region.

Key Responsibilities

• 1. Strategy & Budget

• ● Develop and agree the hotel marketing plan with the Director of Sales & Marketing.

• ● Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue

• ● Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activities

• ● Conduct competition analysis on a regular basis and review positioning of key revenue driving areas

• ● Understand market trends and target customer in order to develop appropriate campaigns and maximize revenues

• ● Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)

• ● Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.

• ● Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant.

• 2. Content Management

• ● Responsible for overseeing development of content for both offline and online activities.

• ● Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.

• ● Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, and social media sites.

• ● Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind.

• ● Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.

• ● Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights

• ● Maintain all collateral, advertisements, open files and other relevant assets as “owned” by the property

• 3. Collateral and advertising

• ● Oversee the creation and production of collateral both online and offline as per the brand guidelines.

• ● Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.

• ● Develop the communication plan and content for the monthly KENT newsletter

• ● Provide content on a regular basis for the Corporate Kempinski Newsletter

• ● Create, coordinate and maintain give-aways and collateral.

• ● Implement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed

• 4. Brand guardian

• ● In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand

• ● Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines

• ● Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.

• 5. Communication and reporting

• ● Lead the monthly marketing meeting to discuss future campaigns to drive performance

• ● Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc…

• ● Communicate and coordinate with external partners including but not limited to Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agency, tourism boards etc..

• ● Contribute to my.kempinski to share marketing best practices

• ● Support corporate and regional initiatives as per deadlines

• ● Prepare monthly reports for GM, Regional office and owning company as prescribed

• ● Maintain and develop guest database for mailings.

• ● Ensure complete knowledge of all hotels activities, promotions, new colleagues etc…

• Self Development

• ● Participate in Kempinski marketing training programs

• ● Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.

• ● Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries.

• ● Keep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.

• Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.

Skills, Knowledge and Expertise

EDUCATION: Bachelor Degree in Hospitality or in Marketing

EXPERIENCE: To fill the position, one of the following is required:

6-8 years experience in the hotel marketing department 6-8 years experience in a media agency

LANGUAGE: Ability to work and communicate in a multinational environment:

-Local language – excellent oral and written skills (as applicable) -English – excellent oral and written skills -Additional language - beneficial

COMPETENCIES: -Proficient understanding of the Marketing Principle fundamentals, concepts, tools and practices -Copywriting skills -Experience in developing and running Marketing campaigns and their analysis -Proven project management skills -Experience in contract negotiations

TECHNICAL COMPETENCIES: -Excellent skills in Microsoft office -Creative programmes such as photo-shop, indesign etc is a plus

INDIVIDUAL CHARACTERISTICS: To fill this position the candidate must identify with the Kempinski core values, in addition they should be especially:

-People Oriented -Passionate for European luxury -Entrepreneurial -Straightforward -Team-oriented -Sensitivity for design & style -Creative -Multi-tasking -Flexible -Analytical-minded -Decision maker -Capable to work independently -Problem solving -Leadership skill

OTHER SKILLS: Depending on region and property.

Benefits

• Benefits corresponding to the position