Director of Marketing Analytics

About the Role Marqeta seeks a Director of Marketing Analytics to serve as the intelligence backbone of our go-to-market engine. This is a senior leadership role for someone who doesn’t just measure marketing — they shape it. You will define how Marqeta understands marketing’s contribution to revenue, build the analytical infrastructure and team to prove it, and partner across Marketing, Sales, Finance, and Revenue Operations to influence how we invest, prioritize, and grow.

You will own the full analytics remit for marketing: multi-touch attribution across a complex, Enterprise B2B buying journey, pipeline contribution and influenced revenue modeling, channel performance, campaign effectiveness, and executive-level reporting. Critically, you understand that attribution in B2B is a strategic narrative as much as a technical one. You know how to build models that earn trust from Sales leadership and the CFO, not just satisfy marketing curiosity. What You'll Do

• Define how marketing’s contribution to revenue is understood and translated into strategy and budgets.
• Build the analytical infrastructure and lead the Marketing Analytics team to prove impact and inform decisions.
• Partner across Marketing, Sales, Finance, and Revenue Operations to influence investment, prioritization, and growth.
• Own the full analytics remit for marketing: attribution across the enterprise B2B journey, pipeline contribution, influenced revenue modeling, channel performance, campaign effectiveness, and executive-level reporting.
• Develop models and dashboards that earn trust from Sales leadership and the CFO. What We're Looking For
• Proven track record leading marketing analytics in an enterprise B2B environment.
• Deep expertise in multi-touch attribution, revenue modeling, and executive-level reporting.
• Experience building scalable analytics infrastructure and credible models that inform cross-functional decisions.
• Strong cross-functional collaboration skills with Marketing, Sales, Finance, and Revenue Operations.
• Ability to communicate insights to executives and earn trust with Sales leadership and Finance.
• Familiarity with data visualization, BI tools, and data modeling.
• Comfortable in a Flexible First, remote-friendly work environment. Compensation & Benefits
• Flexible First company with remote work options in the United States or in-office in Oakland, CA or New York, NY.
• Pay is calibrated to location with three tiers within the United States.
• Annual bonuses for eligible employees based on individual and company performance.