Director of Marketing

About the Role

Advocates for Trans Equality (A4TE) is seeking a dynamic and strategic Director of Marketing to lead our marketing communications, brand management, and creative strategy. As a member of the Management Team, the Director of Marketing is responsible for increasing awareness of A4TE’s mission, programs, and its brand to drive awareness of and support for trans, gender non-conforming, and non-binary people.

This role will lead the development and implementation of comprehensive and innovative marketing initiatives, campaigns, and related activities that elevate the organization’s work, inspire action, and deepen our connection with the communities we serve.

The ideal candidate is a creative, data-driven leader with strong storytelling abilities, exceptional project management skills, and a deep commitment to advancing trans equality and social justice. What You'll Do

• Develop and execute an integrated marketing strategy (social, email, web, print, and paid media) that aligns with A4TE’s mission, vision, and organizational goals.

• Identify and implement innovative marketing strategies to enhance mission-driven brand awareness and engagement, donor and volunteer acquisition, and spotlight our leadership and experts.

• Promote A4TE’s mission, programs, and impact through growth-oriented marketing initiatives tied to measurable Key Performance Indicators (KPIs).

• Oversee the creation and maintenance of high-impact marketing materials and content (i.e., brochures, fact sheets, white papers, presentations, etc.).

• Develop audience segments and persona strategies to enhance engagement among donors, volunteers, partners, and other key stakeholders.

• Cultivate and maintain relationships with influencers, community leaders, and partner organizations to amplify A4TE’s message and reach.

• Support rapid response communications and provide guidance on messaging for timely and sensitive issues.

• Represent A4TE at public events, conferences, and community meetings to build awareness and partnerships.

• Brand Strategy & Campaign Development

• Lead the creation, implementation, and ongoing refinement of A4TE’s brand strategy to ensure consistency and alignment with organizational values.

• Maintain a cohesive and consistent brand identity across all communications, including digital, print, and in-person experiences.

• Serve as creative director, responsible for A4TE’s overall creative vision and execution, overseeing the creation of compelling high-quality content across various audiences.

• Collaborate with key staff to create a unified, mission-driven narrative that inspires engagement and support.

• Uphold and integrate principles of diversity, equity, and inclusion across all brand and communication efforts.

• Manage and ensure brand and style guide are accurately and consistently applied across the organization, ensuring messaging clarity and consistency across all internal and external platforms.

• Ensure all campaigns are mission-aligned, emotionally resonant, and data-informed for maximum engagement and impact.

• Provide staff training and guidance to ensure A4TE’s brand strategy remains fully aligned across departments.

• Drive awareness and participation in A4TE’s programs, advocacy initiatives, and fundraising campaigns.

• Promotion and Event Marketing

• Oversee the planning, promotion, and execution of organizational events from concept to completion.

• Develop event marketing strategies, including messaging, design, and digital promotion across social media and email channels.

• Identify and pursue strategic opportunities for brand exposure such as conferences, sponsorships, partnerships, and speaking engagements.

• Serve as co-chair of the Speaking Request Committee, evaluating and managing public speaking opportunities that align with organizational goals.

• Lead and oversee media relations strategies, including press releases, pitches, op-eds, and crisis communications.

• Identify and cultivate strong press relationships with beat reporters and journalists, influencers, and media partners.

• Leadership & Management

• Lead the Marketing department, including direct supervision of a team which currently includes a Digital Strategist and Multimedia Specialist, and develop a long-term vision for the department’s key bodies of work and anticipated team growth.

• Serve as a member of Advocates for Trans Equality’s Leadership Team, providing overall leadership, strategic direction, and management to the organization, and support strategic planning and budgeting.

• Regularly advise Management Team members on key branding and marketing developments, news, and events.

• Collaborate with the Management Team members as appropriate to develop strategic responses.

• Hire, train, and supervise department employees and interns, ensuring that recruitment, onboarding, and professional development practices are aligned with Advocates for Trans Equality’s vision and values.

• Serve as a key spokesperson for A4TE and manage media relations to strengthen public perception and visibility.

• Deliver Board and staff trainings about organization-wide marketing matters, as needed.

• Special projects, research, and other duties as assigned. What We're Looking For

• Creative, data-driven leader with strong storytelling abilities.

• Exceptional project management skills and experience leading a marketing department.

• Deep commitment to advancing trans equality and social justice.

• Experience developing integrated marketing campaigns across channels (social, email, web, print, paid media) and measuring impact with KPIs.

• Ability to cultivate relationships with influencers, community leaders, and partner organizations.

• Excellent written and oral communication skills, including public speaking and media relations.

• Proven ability to work effectively in a remote, mission-driven nonprofit environment. Compensation & Benefits

• Salary: USD 135,000 – 145,000 per year for a full-time, remote role.

• Benefits not specified in the posting.