Director of Integrated MarComms

Job title: Director of Integrated MarComms

About the Role

As Director of Integrated MarComms, you'll help put Tinder at the heart of Gen Z culture in the UK. This isn't a traditional PR role; it's a culture-first, social-first mission: shaping narratives across TikTok, podcasts, creators, partnerships, and niche corners of the internet where real culture lives. You'll architect integrated storytelling strategies that drive cultural relevance, social engagement, brand perception, and business growth. You will work closely with Regional Marketing, Social Media, Brand Partnerships, Product Marketing, Trust & Safety, and Global Communications teams. This role reports directly to the Sr Director Marketing UK & Nordics, Tinder, and is based in London in a hybrid setup (in-office 3 days per week).

What You'll Do

• Build Social-First MarComms Strategies that start in social, not end there.

• Shape Tinder narratives for Gen Z consumption: short-form video, creators, podcasts, niche communities and emerging platforms.

• Partner closely with Marketing, Social and Brand Partnerships to ensure cohesion across paid, owned and earned channels.

• Ensure narratives are optimized for Gen Z audiences across creators, influencers, podcasts, entertainment, niche communities, and emerging platforms.

• Drive Cultural Relevance: shape and amplify culturally resonant narratives at a country level, while contributing to EMEA-wide storytelling opportunities; contribute to local market campaigns and regional storytelling initiatives.

• Anticipate trends and tensions to proactively insert the brand into relevant conversations; go beyond traditional press-first thinking using creators, influencers and digital communities to drive relevance and brand reconsideration.

• Lead Creator & Influencer Ecosystems: build and nurture relationships across creators, influencers, digital communities, podcast talent, cultural commentators, and emerging voices; partner with Social and Brand Partnerships teams to create creator-led campaigns and activations; support development of culturally relevant brand collaborations and partnerships.

• Deliver Measurable Earned Impact: drive improvements in share of conversation, social engagement, earned impact, and brand health metrics; evolve success metrics toward cultural relevance and engagement quality; translate insights into storytelling and campaign decisions.

• Support Brand Reputation & Corporate Narratives: partner with regional and global stakeholders on Trust & Safety, reputational, and corporate communications topics when needed; steward Tinder’s brand reputation across high-visibility moments; assess and evolve agency relationships and external communications support models where relevant.

• What We're Looking For

• A highly strategic yet hands-on MarComms leader with strong execution capabilities.

• Deep fluency in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends.

• Strong understanding of Gen Z audiences and evolving media consumption behaviors.

• Experience building integrated campaigns across paid, owned, and earned media.

• Comfortable operating in fast-moving, matrixed, international organizations.

• Strong collaborator with the ability to influence across multiple functions and stakeholders.

• Data-driven with strong commercial awareness and the ability to connect storytelling to business impact.

• Experienced managing agencies, partners, creators, and external stakeholders.

• Highly organized with strong prioritization and project management capabilities.