Director of Influencer & Social, DTC APAC

Director of Influencer & Social, DTC APAC

Job Summary:

Job Requirements

• Disney+ is The Walt Disney Company’s Direct to Consumer streaming service. Launched in 2019 it includes long & short form content from Disney, Marvel, Star Wars & National Geographic. Disney+ is a key business priority for TWDC & has quickly become a growth engine for the business. In February 2021 it expanded its proposition in APAC to include General Entertainment with a broad range of content targeted at adults, then in 2024 it expanded further to include Sports.

• The service has already been recognised externally as ‘streaming service of the year’ in many markets & has been commended for its appealing & easy to use interface accessed across multiple platforms (e.g., television, mobile devices, PCs).

• The Disney+ team is responsible for the strategy & day-to-day commercial performance & operations of Disney+ across Asia-Pacific & future market launches across the region. This position will be located in Tokyo or Seoul with flexible working policies & will focus on leading an integrated social media approach, with a specific focus on evolving the regional strategy & creative focus for our owned channels across APAC.

• The role will also oversee planning & delivery of best-in-class social campaigns for some of the biggest & most-loved TV shows across owned, earned & paid channels – from Korean local Originals such as Remarried Empress, to tentpole US shows such as Ryan’s Murphy’s All’s Fair & the return of Percy Jackson, to some of our most beloved long running series such as Grey’s Anatomy & Modern Family.

Key Responsibilities

• Strategy & Leadership

• Define & own the end-to-end Disney+ APAC Brand & Content influencer & social strategy for our platform & our local originals, sports, currents and general entertainment content, developing a social playbook for Disney+, that defines audience strategies, testing frameworks & measurement, aligned to global goals & regional, local OKR.

• Define & lead the end-to-end APAC paid influencer strategy for Disney+, spanning Brand & general entertainment content campaigns, ensuring alignment with our Performance Social team.

• Oversee the Influencer strategy, partner agencies & Creators, providing strategic direction, developing talent, & driving excellence across campaign design, creator selection, contracting, & measurement.

• Establish clear creator partnership frameworks, including tiering models, influencer briefs, best-practice guidelines, risk management, & brand-safe creator onboarding.

• Develop a robust approach to social talent discovery & relationship building, fostering long-term creator partnerships that amplify Disney+ priorities.

• Lead innovation across creator formats, social platforms, & storytelling styles to ensure Disney+ remains culturally relevant & industry-leading.

• Be the go-to mentor for our DTC APAC social team across functional disciplines (content, community management, social analytics, creator partnerships, editorial/localisation), establishing clear priorities, R&Rs/KPIs & development plans towards our APAC OKR and north star.

• Provide thought leadership in our adjacent Studio digital marketing strategy. Capitalise on the existing fandom across Pixar, Marvel, Star Wars, driving digital initiatives to deepen fan engagement during, and in-between major releases, elongate the impact of our studio and franchise titles for our fans.

• Creative & Content

• Set creative standards & social-first editorial strategies for local & global original titles & our world class library of general entertainment content.

• Ensure culturally & regionally relevant content by coordinating localisation & talent/creator programs with country social & marketing leads.

• Work alongside local entertainment commissioning teams to unlock the very best social opportunities from greenlight through to launch.

• Measurement, Insight & Reporting

• Build & evolve social measurement frameworks tied to acquisition, engagement, retention & brand health.

• Translate social insights into actionable recommendations; present performance & strategic plans to the wider business.

• Agency & Partner Management

• Manage existing agency partners (influencer, creative, media) & lead selection/briefing processes for new agency relationships where needed.

• Ensure agencies deliver on creative quality, performance targets, & brand governance.

• Cross-functional & Matrix Collaboration

• Work in close partnership with the Head of Publicity, Events, Local Originals & Talent Management who is responsible for creating integrated strategies & Disney+ event-led activations for both paid & earned PR & influencers, to drive maximum cultural conversation, buzz & visibility for the Disney+ platform & our priority titles.

• Work in close partnership with TWDC’s global Social & Influencer team. This team oversees companywide social & influencer governance, prioritisation, & strategic direction. They also lead the design & execution of Studio campaigns for branded content across Pixar, Lucasfilm, Marvel, Disney Animation, Disney Live Action, 20th Century, & Searchlight, as well as the broader TWDC portfolio. The role will ensure alignment with this central team & senior stakeholders to manage prioritisation, resolve potential clashes, & maintain governance standards.

• Act as the Disney+ Brand & Content social partner to the wider Disney business, including our corporate PR, Legal, Compliance as well our Global Marketing teams in the U.S., LATAM & EMEA regions.

• Influence & align senior stakeholders across business units in a large, matrix environment.

• Partner closely with our media partners & the Disney+ performance team to create integrated plans that maximise our effectiveness & efficiency in driving demand, acquisition & engagement through social.

• Governance, Risk & Brand Safety

• Ensure all social activity complies with Disney brand guidelines, regulatory requirements, platform policies, & local advertising laws.

• Own escalation processes & social crisis management playbooks.

• Innovation & Platform Leadership

• Keep the organisation ahead of social platform product changes (e.g., Meta, TikTok, YouTube, X, Snapchat), new ad formats, & creator ecosystem developments.

• Work closely with the Digital Media & Marketing leaders, Studios & X-LOB, who leads TWDC’s regional platform partnerships, & support Global/Regional JBPs & local social platform needs as required.

• Pilot new technology (AI), formats, partnerships, & creator-led activations to drive awareness & subscriptions, in collaboration with the Performance lead to create a fully integrated, full funnel approach.

• Required Experience & Qualification

Experience

• Minimum 10+ years of progressive social, digital marketing, or media experience, with at least 5 years in leadership roles.

• Proven experience at scale in media, streaming, entertainment, or consumer media brands (or agency-side managing streaming/media clients).

• Expert in developing & scaling impactful influencer strategies, creative & campaigns which have delivered measurable results.

• Demonstrable track record of owning both paid & organic social strategy & driving measurable business outcomes (subscriptions, engagement, retention).

• Experience managing large regional budgets & multi-market campaigns.

• Previously led cross-functional teams in matrix organisations & influencing senior leaders.

• Experience managing multiple agencies & running agency selection/RFPs.

• Bachelor’s degree in Marketing, Communications, Media, Business, or similar preferred.

• Technical / Platform Skills

• Deep knowledge of social ad platforms & tools (Meta/Business Manager, TikTok Ads, YouTube for Action, X Ads, Snapchat Ads, measurement/attribution tools).

• Strong analytics competency — able to interpret cohort analysis, LTV, MMM & use them to shape media strategy.

• Familiarity with creative production workflows, community management tools, & influencer/creator platforms.

• Core Skills & Behaviours

• Strategic thinker with strong commercial mindset — balances brand-building & performance imperatives.

• Exceptional communicator & presenter — able to influence senior executives & secure buy-in.

• High emotional intelligence, collaborative, & skilled at navigating complex matrix organisations.

• Strong people leader — builds high-performing teams, develops talent & delegates effectively.

• Data-driven & curious — rigorous about testing, learning, & continuous improvement.

• Creative sensibility — able to champion distinctive, culturally relevant social creative that performs.

• Crisis calm — experienced in social governance & rapid response.

• Aut