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Director of EMEA Field Marketing

Navan
London, United Kingdom
On-site

About this role

About the Role As the Director of EMEA Field Marketing, you will be a strategic leader driving regional marketing and demand generation initiatives across one of Navan's most strategic geographies. Based in London, you will lead a high-performing field marketing team and partner with Sales, Customer Success, Partnerships, and Global Marketing to drive pipeline and accelerate deal velocity across key regional markets. You will shape Navan's regional go-to-market strategy and own the execution of programs that influence revenue while elevating Navan's brand with enterprise-level buyers and partners across EMEA. What You'll Do

  • Own the regional field marketing strategy for EMEA, driving pipeline generation and acceleration across multiple markets and segments.
  • Plan, manage, and execute a diverse portfolio of programs—trade shows, hosted events, virtual activations, and account-based initiatives—designed to influence key accounts and regional growth targets.
  • Build and lead a world-class field marketing team across EMEA, developing rigorous operational standards, playbooks, and scalable frameworks.
  • Collaborate closely with Sales, Customer Success, RevOps, and Partner teams to ensure marketing initiatives map to regional revenue priorities and contribute directly to pipeline.
  • Localize global marketing strategies for regional markets, ensuring programs resonate with varied buyer personas, languages, and cultural norms.
  • Partner with Global GTM leadership to develop integrated campaigns, content, messaging, and industry-specific programs aligned to regional growth objectives.
  • Establish and optimize processes across campaign planning, lead flow, conversion tracking, reporting, and ROI measurement.
  • Utilize data and marketing analytics to monitor performance and guide investment decisions, continually iterating programs to maximize impact.
  • Manage regional budgets, agency and vendor relationships, and production of field assets and campaigns.
  • Champion innovative regional tactics, partner marketing, and experiential programming that differentiate Navan in the market.
  • Determine and contribute to experimentation and 'big swings' in the EMEA market.

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