Director of Digital Strategy

About the Role

Gilead seeks a strategic leader to serve as Director of Digital Strategy, shaping personalized engagement for consumers, patients, and HCPs. As the primary strategic advisor to US brand teams, you’ll translate brand objectives into digital capabilities and lead cross-functional collaboration to deliver impactful digital solutions.

What You'll Do

• Develop and execute digital strategies aligned with brand objectives and business goals
• Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms
• Design personalized content strategies to enhance engagement for HCPs and patients
• Embed digital best practices and innovation into brand planning, leveraging success across the organization
• Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)
• Identify opportunities for digital health innovation and emerging technologies
• Collaborate with media partners and internal teams to optimize activations and audience targeting
• Provide strategic guidance on digital operations, capability development, and process optimization
• Ensure regulatory alignment and compliance across all digital initiatives
• Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans

What We're Looking For

• Bachelor's Degree with 12+ years of experience; Master's Degree with 10+ years; or PhD with 8+ years
• 8+ years in digital strategy or omnichannel marketing, agency experience a plus
• Expertise in digital planning, media activation, performance measurement & optimization
• Skilled in audience planning and activation using 1P and 3P datasets
• Proven ability to develop personalized content strategies across channels
• Experience in customer journey mapping and CRM/web journey design
• Ability to build strong stakeholder relationships and foster cross-functional collaboration
• Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions
• Biotech/pharma experience preferred, across broad and rare therapeutic areas
• Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)
• Analytical mindset with data-driven decision-making experience
• Bachelor's degree required; MBA or advanced degree preferred
• Ability to travel 20 – 30%

Nice to Have

• Experience working with ad-tech platforms (Salesforce, Sitecore, LiveRamp) and integrating them into strategy
• Knowledge of regulatory and privacy considerations in pharma is helpful

Compensation & Benefits

• Salary range: $205,615.00 - $266,090.00 per year
• Eligible for discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary by role), paid time off, and a benefits package
• Benefits include company-sponsored medical, dental, vision, and life insurance plans
• Eligible employees may participate in benefit plans, subject to terms and conditions