About this role
Job title: Director of Digital Marketing
About the Role As Director of Digital Marketing at ULINE, you will lead the strategic direction and execution of the company's digital marketing programs to drive growth, brand awareness, and demand across channels. You will partner with cross-functional teams to align strategies with business goals and deliver measurable results.
What You'll Do
- Define and execute the digital marketing strategy across all channels (digital, social, email, paid media, content) to drive demand and revenue for ULINE.
- Lead and mentor the digital marketing team, set goals, and manage budgets and campaigns.
- Analyze performance, optimize ROI, and report insights to senior leadership.
What We're Looking For
- Proven leadership experience in digital marketing with a track record of driving results.
- Strong channel expertise across SEO/SEM, paid media, email marketing, and social.
- Data-driven mindset with strong analytical and communication skills.
- Ability to collaborate across marketing, sales, product, and IT to execute integrated campaigns.