About this role
About the Role You will serve as the Director of Demand for the Greater China Region (GCR), leading advertiser growth in mainland China, Taiwan, and Hong Kong. You will own the regional P&L and act as a bridge between the local market and HQ/Product teams, ensuring our rewarded solutions and programmatic offerings are localized and prioritized to dominate the GCR mobile ecosystem. What You'll Do
- High-Level Client Relationship Building: Act as the primary executive contact for adjoe's most strategic partners. Build and nurture long-term relationships with C-level executives at the top 100 gaming and non-gaming partners in GCR.
- China Demand Strategy: Develop and execute a comprehensive go-to-market strategy tailored to the GCR ecosystem, focusing on the shifting UA landscape for export gaming and domestic apps.
- P&L & Operational Management: Full accountability for the GCR demand business P&L. Oversee daily sales operations, pipeline hygiene, and team KPIs to ensure aggressive revenue targets are met.
- Product Roadmap & HQ Collaboration: Act as the "Voice of GCR" for the Product team. Identify local market needs and work closely with HQ in Germany to outline product priorities and roadmap enhancements.
- Market Presence: Partner with the Marketing team to elevate adjoe's brand through thought leadership, industry events (e.g., ChinaJoy), and executive networking.
- Team Leadership: Lead, mentor, and scale the GCR Demand Sales team, fostering a culture of high performance and accountability. What We're Looking For
- Experience: 10+ years in AdTech/Mobile UA, with a deep understanding of the GCR export market.
- Leadership: 4+ years of experience in people management and managing complex P&L structures.
- Relationship Mastery: Proven track record of building trust and closing deals with C-suite stakeholders at major mobile publishers.
- Communication: Fluent in both Mandarin and English (essential for collaboration with global offices).
- Strategic Mindset: Ability to translate market trends into actionable product requirements and business growth.