Director of Brand, Innovation and Experience

hotnigerianjobs.com

Description

• The brief is changing. The consumer is evolving. We need the mind that shapes what comes next.

• We are a market-leading Experiential Marketing Agency that refuses to play it safe.

• We don’t just build stages or hand out flyers; we build cultural properties, engineer immersive brand worlds, and design experiences that blur the lines between the physical and digital.

• We are searching for a visionary Director of Brand, Innovation & Experience.

• This is a high-impact executive role for a rare hybrid thinker: someone who is part brand strategist, part creative technologist, and part experiential architect. You will be the creative and strategic force driving our agency’s long-term product offering, steering how world-class brands interact with African consumers.

• The Mission (Your Core Responsibilities)

• Redefine Experiential Marketing: Champion the integration of cutting-edge technology (Web3, AR/VR, AI, spatial computing, and immersive tech) into traditional physical activations and live events.

• Lead Brand & Experience Strategy: Own the high-level brand strategy for our tier-1 clients. Translate complex market insights, consumer behavioral data, and cultural trends into disruptive, experiential blueprints.

• Architect IP & Proprietary Experiences: Drive the ideation, design, and commercialization of the agency's own proprietary event properties, festivals, and experiential products.

• Direct High-Stakes Creative Pitches: Lead the collaborative effort between strategy, creative, and digital teams to design and pitch jaw-dropping, multi-sensory experiences that secure major multi-million Naira accounts.

• Thought Leadership & Agency Positioning: Act as the public face and thought leader of the agency, showcasing our innovation capabilities through industry panels, whitepapers, and keynote presentations.

• The DNA (Who You Are)

• The Experience Pioneer: You have 10+ years of experience in brand strategy, creative direction, or experience design, with a heavy footprint in experiential marketing, innovation hubs, or cutting-edge creative agencies.

• The Culturally Connected Technologist: You sit at the intersection of pop culture, African consumer insights, and technology. You know how to leverage tech to evoke deep emotional responses from an audience, not just as a gimmick.

• The Strategic Narrative Master: You possess an elite ability to sell complex, abstract, and highly ambitious experiential concepts to demanding C-level executives.

• The Empathetic Leader: You are a seasoned executive capable of mentoring and inspiring diverse creative minds, technologists, and strategists, building an agency culture that prioritizes experimentation.

• What’s on Offer?

• An Uncapped Canvas: The autonomy and resources to build and deploy first-of-their-kind experiences across the continent.

• Executive Compensation: Top-tier executive salary package, equity/profit-sharing incentives on built IPs, and comprehensive executive perks (official vehicle, premium healthcare, global industry festival allowances).

• The Network: Direct collaboration with global brand custodians and local cultural icons.

Application Closing Date

Not Specified.