Director of Accessories Marketing Integration

Director of Marketing - Accessories

Full time 55 Thomas Street, New York, NY, US 10013

About Gap Inc.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.

Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers.

Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.

We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world.

We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you’re ready to learn fast and help shape what’s next, you’ll fit right in.

About the role

The Director of Accessories Marketing Integration will provide dedicated marketing integration leadership within the Inc. Accessories organization. This role will serve as the primary connection point between Accessories and brand Marketing, Creative, Ecommerce and channel partners—translating agreed business and marketing strategies into coordinated, executable plans across brands and customer touch points.

The Director will build and drive the integrated roadmap for Accessories launches, collaborations, activations and key seasonal moments. This leader will bring Accessories into marketing planning early, clarify requirements and decision points, coordinate work across teams, and maintain visibility to readiness, risks and results

What you'll do

• Serve as the primary Accessories contact for brand Marketing, Creative, Merchandising, Design, Product Development, E-commerce and other functional leaders across the portfolio, creating connectivity, understanding each Brand’s positioning, and alignment around Accessories priorities.

• Partner with the Accessories Executive Director and Brand CMOs to resolve priorities, placement and support needs requiring senior leadership alignment.

• Bring brand Marketing perspectives into the Accessories product-development process early enough to shape product storytelling and launch plans.

• Build and maintain an integrated cross-brand roadmap and briefs for Accessories launches, collaborations, activations, key seasonal moments, integrating Brand Marketing dependencies as needed.

• Translate each brand’s positioning, voice and customer priorities for Accessories Merchandising, Design and Product Development teams.

• Partner with brand Marketing and Creative teams to bring Accessories collections to life through compelling, brand-right product, imagery, creative assets and category storytelling.

• Track launch execution and performance insights, applying learnings to strengthen future plans and ways of working.

• Who you are

• Experienced marketing, integrated planning or business leader with a track record of leading complex, cross-functional work.

• Skilled at translating business priorities and established strategies into clear, actionable plans.

• Able to influence senior stakeholders and drive alignment without relying on direct authority.

• Comfortable navigating multiple brands, competing priorities and ambiguous ownership.

• Strong understanding of integrated marketing, campaign development, go-to-market planning and customer activation.

• Experienced in coordinating creative, imagery, digital, e-commerce, collaboration and channel requirements.

• Able to distinguish between decisions that can be resolved within the working team and those requiring senior leadership escalation.

• Strong communicator who can synthesize complexity, frame recommendations and create clarity for diverse stakeholders.

• Highly organized, with the ability to manage multiple workstreams, dependencies and deadlines.

• Balances enterprise scale with respect for distinct brand strategies, voices and customers.

• Uses customer, executional and performance insights to improve future plans and ways of working.

• Salary Range: $175,000.00 - $227,500.00

• Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

• Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

• One of the most competitive Paid Time Off plans in the industry.

• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.

• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.

• Employee stock purchase plan.

• Medical, dental, vision and life insurance.

• See more of the benefits we offer.

• For eligible employees

• Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Location

San Francisco, home to our brands and people

San Francisco has always been a hub for artistry and innovation—and for 55 years, it has inspired Gap Inc. as the home of our brands and people. Creativity is woven into our legacy, and we’re proud to continue supporting the local community that fuels it.

Through our partnership with Nest and the Makers United SF program, we’re working to bridge opportunity gaps for local creatives, giving them a platform to showcase their work and thrive. With the right support and visibility, today’s makers could become the next generation of influential talent.

Championing pathways to growth

At Gap Inc., we believe everyone deserves the opportunity to build a brighter future, and we're proud to be recognized as an Employer of Choice by American Opportunity Index.

As one of the largest employers of entry-level talent, we recognize the barriers underrepresented communities face. We're committed to bridging the opportunity gap by providing access to better jobs and creating pathways for growth, empowering our employees to contribute to our legacy—impacting not just retail and fashion, but also shaping culture.

A day in the life with Zac Posen

Step inside a day in the life at Gap Inc. HQ with Vogue and our Creative Director, Zac Posen. This behind-the-scenes gives a peak into a day at 2 Folsom including design meetings, creative reviews, and a stop in San Francisco's iconic Chinatown. Get a glimpse at the creativity, collaboration, and culture of our house of iconic American brands. Learn more

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