About this role
Job title: Director, Marketing Services Innovation & Commercialization
About the Role This role anchors Visa's North America Marketing Services expansion by leading the commercialization of new Marketing Services solutions. You’ll translate strategic priorities into scalable, market-ready offerings and enable the broader organization to sell and deliver them through structured ideation, business case rigor, and effective go-to-market activation.
What You'll Do
- Drive structured ideation and opportunity assessment for new Marketing Services offerings using client insights, market trends, and internal capabilities
- Lead the commercialization of new Marketing Services solutions, including defining value propositions, target segments, and monetization approach
- Develop robust business cases including market sizing, revenue potential, and ROI modeling
- Translate concepts into scalable offerings including scope, delivery model, pricing, and success metrics
- Build sales enablement materials such as pitch decks, playbooks, and training content
- Partner with cross-functional teams to operationalize new solutions
- Support sell-in of solutions to clients and tailor messaging as needed
- Define and track KPIs to measure success and optimize performance
- Lead training and upskilling efforts across internal teams
- Manage multiple initiatives aligned with Marketing Services priorities
- Manage end-to-end development and commercialization workflows
- Collaborate cross-functionally to develop and launch new solutions
- Ensure alignment with internal governance and processes
- Synthesize complex information into executive-ready materials
What We're Looking For
- 10+ years of work experience with a Bachelor's Degree, or 8+ years with an Advanced Degree, or 3+ years with a PhD
- Strong analytical and financial modeling skills
- Proven ability to manage cross-functional projects and operate in a fast-paced, matrixed environment
- Excellent communication and storytelling skills
- Experience in marketing, consulting, product, or strategy roles
- Ability to thrive in ambiguity and drive fact-based recommendations
Nice to Have
- 11+ years of experience in fintech, financial services, or payments
- Experience commercializing marketing and/or technology solutions
- Leadership experience in agency and/or consulting roles
- First-hand experience with financial services, card lifecycle marketing and digital ecosystems
- Experience building sales enablement materials and sales training plans
- Strong stakeholder management skills
- Self-starter with strong problem-solving ability
Compensation & Benefits
- Salary range: USD 151,600 – 285,600 per year, may include sales incentive payments; bonus and equity may be eligible
- Benefits include Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, Wellness Program
- Work hours vary by department and travel is required 5-10%