Director, Hospitality & Events

About the Role We are looking for an experienced Director, Hospitality & Events, who will lead the end-to-end strategy, planning, and delivery of premium hospitality and sponsorship activations for one of the world’s most recognizable global brands within the Formula 1 (F1) landscape. This role is focused on ensuring each event reflects the sponsor’s objectives and provides exceptional experiences for guests, partners, and stakeholders. This role will report into the SVP of Hospitality & Events and is based in London. What You'll Do

• Define and oversee the end-to-end strategy for premium hospitality and guest programmes across major global sporting events.
• Provide strategic guidance to the client on event concepts, program design, and execution plans, overseeing all phases of event delivery — including logistics, guest experience design, venue selection and contracting, supplier management, at-track operations, and budget oversight.
• Lead the planning and execution of site surveys, ensuring all logistical, operational, and brand requirements are met, while managing complex budgets and overseeing all event branding, collateral, and on-site materials.
• Work closely with global brand clients to understand their objectives and ensure hospitality experiences reflect their identity and values.
• Understand your client’s business and the wider industry competitor set. Build trusted senior-level client relationships and lead client conference calls, meetings, and design and prepare communications and presentations and manage and communicate project status with account leads, internal team and clients.
• Develop and deliver client-ready event documentation including itineraries, staffing plans, run-of-show schedules, and post-event recaps with actionable insights
• Shape guest experience strategy across multiple touchpoints, ensuring every element — from ticketing and transport to on-site services — is considered and cohesive.
• Oversee the planning and delivery of guest services, including ticketing, registration, accreditation.