Director

JOB SUMMARY

We are seeking an experienced and ambitious Director to join one of the most dynamic and fastest-growing integrated public relations and marketing firms in the world. We provide a unique opportunity: the ability to contribute your passion, energy, and talents in an entrepreneurial environment while collaborating, learning, and advancing your career alongside an exceptional global team This is a senior leadership role for a communications professional who combines creativity, commercial instinct, and cultural fluency. This individual will lead strategic communications and brand storytelling for our esteemed portfolio of hospitality, F&B, design, and lifestyle clients, shaping insight‑driven, culturally relevant campaigns with measurable business outcomes. This is both a hands‑on leadership role – driving high‑impact campaigns, nurturing client relationships, and mentoring a team of communications specialists – and a strategic growth role, helping evolve our firm in Hong Kong and across the region.

KEY RESPONSIBILITIES

• Strategic Communications

• Drive the development of communication strategies across key sectors (travel, hospitality,

• health/wellness, lifestyle, etc.), grounded in research and data-driven insights.

• Collaborate with other members of the senior leadership team to strengthen FINN’s market presence, improve processes, and continually elevate client delivery.

• Identify and lead opportunities to create original research, thought leadership, surveys, and market studies that position FINN as an industry voice.

• Business Development

• Build and expand your own book of business, targeting profitable potential clients that complement FINN’s core strengths and sectors.

• Lead end-to-end business development efforts including prospecting, client meetings, proposal development, pitching, negotiation, and closing.

• Create and deliver compelling proposals and RFP responses, collaborating with the broader team to ensure ideas and approaches meet client needs.

• Negotiate budgets, scopes, and contracts to ensure profitable growth and long term client value.

• Represent FINN at industry events, conferences, and networking forums, helping elevate the agency’s profile and reputation in the region.

• Establish and foster strong relationships with prospective clients, media, and industry stakeholders to strengthen FINN’s brand visibility and trust.

• Client Service & Account Leadership

• Oversee account and pipeline forecasting, account planning, and performance reviews across your client portfolio.

• Build trusted, long-term relationships with clients, providing strategic counsel and proactive solutions that drive business outcomes.

• Manage budgets, financial reporting, and profitability targets to ensure projects are delivered on time and within scope.

• Provide senior guidance on issues and crisis management, including rapid response planning, risk assessment, and reputation protection strategies.

• Manage multiple accounts and campaigns simultaneously, ensuring consistent quality, responsiveness, and innovation.

• Lead the strategic development of campaigns, ensuring they are insight-driven, earned-first, and creatively distinct.

• Review and approve key agency outputs — including press materials, campaign concepts, and proposals — ensuring strategic and editorial excellence.

• Team Leadership

• Lead and mentor the team, setting priorities, delegating responsibilities, and ensuring timely execution against client briefs.

• Foster a collaborative, inclusive, and high-performance culture that encourages creativity, accountability, and continuous learning.

• Provide coaching, guidance, and performance feedback to help team members grow professionally.

• Encourage cross-client collaboration within the agency, identifying opportunities for shared initiatives

• Media & Industry Engagement

• Build and maintain a robust network of media, influencer, and industry contacts to create opportunities for client visibility.

• Oversee media relations strategy, ensuring campaigns secure impactful, on-brand coverage across traditional and digital channels.

• Represent the agency in media and industry conversations, reinforcing FINN’s reputation as a leader in PR and brand communications.

• Continuous Learning & Innovation

• Keep abreast of emerging communications, marketing, and digital trends — integrating new tools and approaches into client work.

• Proactively share market intelligence and insights with colleagues and clients to inform forward-looking strategies.

• Contribute to the ongoing evolution of FINN’s product offerings and capabilities across PR, social, influencer, and branding.

QUALIFICATIONS

• Minimum 15 years’ experience in PR, brand communications, or integrated marketing, ideally within an agency environment.

• Proven ability to lead senior level client relationships across multiple markets and sectors.

• Ability to plan and execute multi-stakeholder, strategic communications on behalf of clients, working closely with international offices and colleagues across different time zones

• Strong understanding of Hong Kong and regional consumer culture, and demonstrable experience

• building brands through earned, social, and influencer channels.

• A strategic thinker and storyteller able to translate insight into creative, commercially grounded

• campaigns.

• Background in corporate communications is advantageous: leading corporate communications strategies for clients, developing and managing the company identity and brand; developing and managing external communications; and crisis communications

• Excellent presentation skills and adept at building brand strategy presentations and proposals

• Strong business development instincts — able to identify growth opportunities, build new client

• relationships, and lead pitches that expand the agency’s portfolio.

• Confident managing teams and developing talent.

• Fluent English required; Cantonese and/or Mandarin proficiency strongly preferred.

• VALUES We are looking for candidates who can demonstrate, understand, and apply our values, including:

• Work Hard. Play Nice.

• We’re nice people, and we aim to surround ourselves with the same. We know how to roll up our sleeves and

• get the job done, but we won’t sacrifice our integrity and values in the process.

• Create A Best Place To Work

• It’s enough for some agencies to be a great place to work, but why stop there? We aim to be the best. We make

• our employees excited to show up each day, and we give them the resources they need to be awesome.

• Take Risks

• With the entrepreneurial spirit and drive of a startup, we’re not afraid to take risks, challenge the status quo, and

• take the unconventional route to reach the end goal.

• Amaze

• Whether it’s our clients, our employees, or our industry peers, we don’t stop at “surprise and delight.” We shoot

• for “amaze.” And we hear we’re hitting the target.

• Make A Difference In The World

• Talk minus action equals … nothing. We work to improve our communities — and those of our clients — through

• purpose-driven actions. And we have the results to prove it.

• Collaborate

• We’re a global agency, but no FINN office is an island. We’re pros at collaboration, and we know what it takes

• to nail our goals — no matter where in the world we are.

• Commitment To Diversity

• We’ve worked to promote diversity and inclusion at all levels since the day we opened our doors. It’s not only

• the right thing to do. It also makes FINN a better place — for all of our employees and our clients.

BENEFITS

• Competitive Salary Package

• Comprehensive Medical Group Insurance (Including Dental and Annual Medical Check-up)

• Flexible Work Arrangement

• Professional Development Opportunities

• Training Subsidy

• Wellness Subsidy

• Monthly Mobile Subsidy

• DEI Committee within FINN Partners which drives and promotes DEI initiatives, training, policies, and practices

• About FINN Partners, Inc

• Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown

• from about $24 million in fees to almost $200 million in fees during the past 13 years, becoming one of the

• fastest-growing independent public relations agencies in the world. Recognized as one of Fast Company’s

• 2024 Most Innovative Companies, PRovoke Media’s 2024 Best Agency to Work For and 2022 Agency of the

• Year, the full-service marketing and communications company's record-setting pace results from organic

• growth and integrating new companies and new people into the FINN world through a common philosophy.

• With more than 1,300 professionals across 36 offices, FINN provides clients with global access and

• capabilities in the Americas, Europe, and Asia. In addition, FINN provides its clients with access to top-tier

• agencies worldwide through its membership in the global network PROI.

• Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston,

• Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala

• Lumpur, London, Los Angeles, Madison, Wisc., Manila, Mumbai, Munich, Nashville, Orange County, Paris,

• Portland, San Diego, San Francisco, Seattle, Shanghai, Singapore, Vancouver, Washington D.C. and

• Yangon.

• We offer competitive salaries, reflecting the qualifications and experience of the successful candidates. Additionally, we provide ample opportunities for career advancement and growth within the company.

• Please note that all personal data collected during the recruitment process will be used solely for recruitment purposes.

• Interested candidates are encouraged to submit a detailed resume, including availability, current salary, and expected salary.

• To learn more about our FINN Partners, please visit our website or follow us on social media on LinkedIn and Instagram to get the latest news and developments.