Director, Field Marketing - Academia & Government

Director, Field Marketing - Academia & Government (EMEA)

Location: London, United Kingdom

Academia & Government

Remote: Hybrid

Job ID: JREQ136021

Posted Date: July 19th 2026

We are seeking a creative and execution-driven Director of Field Marketing to lead our EMEA regional marketing strategy to drive brand engagement and leads from the library and academic markets using a mix of tradeshows, digital marketing, and proprietary events.

This leader will own field marketing across EMEA, with a strong focus on Account-Based Marketing (ABM) and pipeline creation and acceleration, while also scaling a flagship proprietary events program which will be a must-attend experience for librarians, researchers, and academic leaders.

This role is both strategic and hands-on, requiring deep expertise in regional demand generation, global coordination, event brand building, and audience-centric experiences tailored to the unique needs of academia.

About You – experience, education, skills, and accomplishments

• 10+ years in B2B marketing, with a strong focus on field marketing and events
• Proven success managing and leading marketing teams in a global organization
• Demonstrated expertise in Account-Based Marketing (ABM) at scale
• Track record of building and executing large-scale events or conference strategies
• Experience marketing to academic, research, or library audiences strongly preferred
• Experience in organizing/running a customer advisory board
• Experience in running targeted executive events covering agenda creation, securing speakers and creating compelling content for your target audience

Skills & Capabilities

• Strategic thinker with the ability to translate vision into execution
• Strong commercial acumen with a focus on pipeline and revenue impact
• Deep understanding of regional market dynamics in EMEA
• Expertise in event marketing, brand building, and audience engagement
• Excellent stakeholder management and cross-functional leadership skills

What will you be doing in this role?

EMEA Field Marketing Leadership

• Own and execute the EMEA field marketing strategy aligned to global demand generation and revenue targets
• Lead a team of field marketers across EMEA region with a focus on skill development, collaboration and reporting
• Partner closely with regional sales leadership to drive pipeline creation, acceleration, and expansion
• Build campaigns that support a large customer base and drive in-person engagement to support retention and upsell across a large customer base.
• Lead the development and execution of integrated, multi-channel campaigns including digital, events, and partner marketing
• Drive account-based marketing (ABM) programs targeting key academic institutions, consortia, and government organizations
• Establish clear KPIs and reporting frameworks tied to pipeline, conversion, and ROI
• Lead the proprietary Clarivate event “brand” designed specifically for the EMEA