Director, Emerging Platforms & Content Strategy

Director, Emerging Platforms & Content Strategy

The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making Membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle. The Prospect, Partner & Customer Growth (PPCG) team delivers member-centric performance marketing that fuels this success by gaining share of premium demand, deepening Card Member engagement, and marketing premium partnerships and products that deliver differentiated membership experiences.

As consumer discovery rapidly evolves, the way customers find, evaluate and choose products is changing. AI-powered search, LLMs, agentic experiences, content ecosystems and emerging platforms are reshaping the customer journey and creating new opportunities to influence consideration and drive acquisition. The Director, Emerging Platforms & Content Strategy will build Amex’s next content-led acquisition engine—using customer insight and AI to determine what content we need, transform how we create and improve it, and activate it across owned and third-party ecosystems to help more prospects understand, value and choose Amex. This role will set the strategic agenda, build new capabilities and connect efforts across the Prospect ecosystem to accelerate growth. This is an ideal opportunity for a transformational marketing leader who thrives in ambiguity, builds new capabilities from the ground up and is excited to shape the future of performance marketing.

Responsibilities

• What You'll Do
• Define and lead Prospect’s content-led acquisition strategy, identifying customer needs, topics and opportunities where content can most meaningfully influence discovery and acquisition.
• Build the next generation of content capabilities, applying AI and emerging technologies to transform how content is identified, created, optimized, distributed and maintained at scale.
• Develop a connected content ecosystem across first and third party channels, partnering across channel teams to strengthen authority, extend reach and create more integrated customer journeys.
• Identify and incubate emerging acquisition opportunities, translating changes in consumer behavior into focused pilots, learning agendas and clear recommendations to scale, evolve or stop.
• Lead key external partnerships and capability evaluations, translating new platform and vendor capabilities into meaningful marketing use cases.
• Lead and develop a Senior Marketing Manager, providing strategic leadership and team direction.
• Partner with analytics to evolve measurement, connecting AI indicators to business outcomes.
• Partner closely with critical internal and external partners to ensure work is connected.

Qualifications

• Who You Are

• A commercially minded marketing leader with a strong track record of translating customer needs and market shifts into strategies that drive measurable business growth.

• Experience in content, digital growth, acquisition or adjacent disciplines, with a clear understanding of how content influences customer decision-making across first and third party environments.

• Demonstrated experience building or transforming marketing capabilities using AI, automation or emerging technology, moving beyond experimentation to proven business outcomes.

• Comfortable operating in fast-moving, ambiguous environments, making clear strategic choices where established playbooks do not yet exist.

• A strong cross functional leader who can influence senior stakeholders without direct authority, establish shared priorities and mobilize teams across complex organizations.

• A strong people leader and communicator who can move seamlessly between long-term vision, practical execution and executive-level decision making.

• Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

• At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

• As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

• For a full list of Team Amex benefits, visit our Colleague

Benefits

• Site.

• American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

• We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

• US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster.

• The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.