Director, Digital Partner Marketing

Job title: Director, Digital Partner Marketing

About the Role Lead the marketing organization for Zurich's Digital Partner Business, driving Web marketing, UI/UX optimization, and development of new products and value propositions to achieve sustainable business growth. The role may act as a hands-on manager during key business phases and carries clear responsibility for growth.

What You'll Do

• Lead marketing strategy and execution for the digital partner channels, including planning and driving Web marketing strategies.
• Make decisions and implement UI/UX improvements, A/B testing, and various promotions.
• Drive continuous improvements through hypothesis-driven analysis; leverage latest marketing tools and AI; propose marketing initiatives to partner firms; enhance marketing maturity with data-driven insights.
• Develop customer-centric value propositions: conduct customer research and insight analysis; design data-driven, experiment-oriented product/marketing concepts; evaluate business viability, scalability, and profitability.
• Strengthen organizational capability with setting team goals, performance management, and talent development; foster a data-driven, experimental culture; enable cross-functional collaboration with internal units (Product, Actuary, Legal, Compliance, IT) and external partnerships; facilitate smooth English communication with global stakeholders.
• Define and track KPIs including contribution to growth, improvements in conversion/attach rates, successful launches of new products or initiatives, scalable A/B testing foundations, and leadership development.

What We're Looking For

• Practical hands-on experience in people management.
• Hands-on experience in Web marketing.
• Data-driven, hypothesis-oriented problem-solving ability.
• Experience developing value propositions for complex products/services.
• Business communication skills in both Japanese and English.

Nice to Have

• Experience launching new businesses/products.
• UI/UX improvement and A/B testing practical experience.
• Experience in Digital Partner Business.
• Knowledge of insurance products.
• AI tools usage skills.

Compensation & Benefits

• Not disclosed in the posting.