Director, Creative & Content Marketing

About the Role Abbott is seeking a Director, Creative & Content Marketing in the Diabetes Care division, based in Alameda, CA. This role defines and executes the creative and content strategy to drive awareness, consideration, and trial for people living with diabetes, leading end-to-end storytelling and campaigns across channels. You will lead a high-performing team and partner with cross-functional teams to ensure compliant, compelling promotional materials.

What You'll Do

• Define and own the creative & content strategy and execution, translating deep insights into highly relevant, breakthrough content.
• Manage creative agency partnerships and statements of work (SOWs), ensuring on-time, on-strategy, and on-budget deliverables.
• Partner with paid media to ensure creative informs and aligns with strategy.
• Contribute to business and tactical planning, translating objectives into campaigns that deliver measurable results.
• Set, track, and analyze KPIs; use performance insights to optimize creative.
• Collaborate with Global Marketing to influence development of new global campaigns, localize campaigns for the US, and gain alignment on US-specific campaigns.
• Serve as a product and category expert, staying current on competitive activity and recommending strategies to mitigate threats.
• Collaborate with Legal, Medical, and Regulatory teams to develop compliant, effective, and timely promotional materials.
• Lead and grow a high-performing team, setting a bold vision and high standards while fostering creativity, collaboration, and best-in-class execution.

What We're Looking For

• Bachelor's Degree required; six years of relevant marketing experience.
• Extensive experience delivering high-impact consumer campaigns across media channels (linear TV, OTT, social, audio, etc.).
• MBA (preferred) and/or significant strategic marketing & analytical capabilities.
• Content & Creative Development experience; ability to write a strong brief, critique creative, and give effective feedback.
• Strong understanding of brand marketing strategy, including positioning, campaign development, and channel mix.
• Strong analytical skills with the ability to use MR/data to inform decisions; translate strategy into clear plans and measurable results.
• Excellent written and verbal communication; comfortable presenting to senior management.
• Leadership, problem-solving, and influencing skills; coach and develop talent.
• Mindset: energetic, self-motivated, bias for action; able to navigate ambiguity and evolving priorities; team-oriented and collaborative.
• Healthcare & Compliance: ability to work in a highly regulated environment and overcome barriers.

Nice to Have

• MBA
• Additional content & creative development experience
• Ability to write strong briefs, critique creative, and provide constructive feedback (advanced)

Compensation & Benefits

• Base pay range: $148,700.00 – $297,300.00 per year.
• Health Investment Plan (HIP) PPO medical plan eligibility in next calendar year.
• Excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, Freedom 2 Save program, and FreeU education benefit.
• Abbott is an Equal Opportunity Employer; diverse opportunities; great place to work.