About this role
About the Role The Hershey Company is seeking a Director of Consumer Insights for Seasons, Tentpoles & Occasions. This enterprise-level role leads consumer strategy by translating consumer, market, and retail signals into growth opportunities across seasonal occasions. The Director will move beyond traditional survey interpretation to anticipate where the consumer is going, identify new ways into categories, and shape consumer strategy that unlocks incremental occasions and future demand. What You'll Do
- Lead consumer strategy for seasonal and occasion-based growth; translate consumer, market, and retail trends into enterprise-level recommendations that help unlock incremental occasions, future demand, and new ways to grow.
- Identify new category and demand spaces by pushing beyond traditional survey interpretation to anticipate where the consumer is going and identify new ways into categories.
- Shape consumer strategy that drives growth across seasons, tentpoles, and occasions and collaborate with cross-functional teams.
- Travel to Hershey, PA as needed (up to 1-2 times per month). What We're Looking For
- Strategic curiosity and strong commercial judgment.
- Comfort with ambiguity and the ability to push the business to think differently about consumers, categories, and growth spaces.
- Experience in consumer insights, market research, and translating signals into growth opportunities.
- Ability to influence at an enterprise level and collaborate across functions.