About this role
About the Role The Hershey Company seeks a Director of Consumer Insights for Seasons, Tentpoles & Occasions. This role serves as an enterprise-level consumer insights thought leader, translating consumer, market, and retail signals into clear growth opportunities across seasons, tentpoles, and occasions. The Director will move beyond traditional survey interpretation to anticipate where the consumer is going, identify new ways into categories, and shape consumer strategy that unlocks incremental occasions and future demand. The role requires strategic curiosity, strong commercial judgment, comfort with ambiguity, and the ability to push the business to think differently about consumers, categories, and growth spaces. What You'll Do
- Lead consumer strategy for seasonal and occasion-based growth: Translate consumer, market, and retail trends into enterprise-level recommendations that help unlock incremental occasions, future demand, and new ways to grow.
- Identify new category and demand spaces: Push beyond existing categories to identify new growth opportunities.
- Move beyond traditional survey interpretation to anticipate where the consumer is going, identify new ways into categories, and shape consumer strategy that unlocks incremental occasions and future demand. What We're Looking For
- Strategic curiosity, strong commercial judgment, and comfort with ambiguity.
- Ability to push the business to think differently about consumers, categories, and growth spaces.
- Experience translating consumer, market, and retail signals into growth opportunities (enterprise-level).