Director, Campus Relations & Visitor Experience

Context of Job:

The Office of Undergraduate Admissions receives approximately 42,000 freshman and transfer applications per year, hosts on-campus (approximately 30,000 visitors/year) and off-campus recruitment events and maintains a prospect list of more than 300,000 potential students globally. Under the general direction of the Deputy Director, the Director (Campus Relations & Visitor Experience) is a critical member of the leadership team and provides strategic insights, collaboration and support to the entire department. The position serves as the Office of Undergraduate Admissions point of contact and provides direction to key recruiting partners in the colleges and in the campus community including the Honors College, the Office of Communications and Marketing, the academic colleges, the Office of Development and Alumni Relations, and Division of Student Life.

The Director supports the strategic and tactical plans for the department by coordinating campus visits, special events and programming that allow us to compete effectively in the marketplace. The Director directly supervises two Assistant Directors, an admissions counselor responsible for campus visits, and an Administrative Assistant. In addition, the Director provides leadership, mentorship, and guidance to more than 100 Blue Hen Ambassador (BHA) tour guides and the remaining admissions staff within the office. The Director is innovative, a strategic communicator, event planner, and visionary who understands how to lead, motivate, research, develop, implement, and track outcomes for visit and event programming.

Major Responsibilities:

• Direct the implementation, analysis, and administrative operations of visit programs including daily visits, the front desk customer service engagement, and all special event programming such as open house programs, high school counselor and community-based organization programs, Honors College specific events, Destination Delaware, group tours, associate-to-bachelor’s programs, regional receptions, transfer programs, etc.
• Direct, collaborate, and partner with individual college visitor experiences, events-management plans, college senior assistant deans, directors, and/or associate directors in regard to college recruitment processes.
• Provide planning and assessment strategies to collect and analyze data of the visit experience and campus-wide events.
• Analyze and research market trends for higher education enrollment management communications as it relates to event planning and visits.
• Provide strategic vision for events as they relate to recruitment and admissions goals.
• Oversee, lead, manage and inspire staff that support virtual and on-campus recruitment efforts such as daily visits, open house programs, and the Blue Hen Ambassador Tour guide program.
• Serves as the content expert for visits and events in Slate, leading the event management for college partners, and providing Slate training for campus partners (check-in, registration, etc.)
• Manage budgets for open house events, visit experience programs, Blue Hen Ambassadors, and other special programming.
• Supervise the operations of the University Visitors Center building. Serving as the liaison between teams within the Office of Admissions and Division of Enrollment Management to ensure efficient front desk operations, lobby operations, and facilities needs in the client-facing building spaces.
• Assist in the recruitment and file review of first year and transfer students, which may require light travel.
• Perform job-related duties as assigned.