Director BU Marketing Sportstyle
About this role
Director BU Marketing Sportstyle
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.
YOUR MISSION
- Develop and lead the global marketing strategy across all Business Unit categories, ensuring a consistent and compelling representation of products throughout the entire marketing mix
- Drive the execution of seasonal and long-term marketing strategies by delivering global communication tools, defining guidelines for regional markets, and tracking excellence in implementation
- Ensure consumer relevance across all touchpoints by translating consumer insights, product benefits, and category trends into impactful marketing initiatives.
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