Digital & Traditional Marketing Executive / Brand Representative

Digital & Traditional Marketing Executive / Brand Representative

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 1 - 2 years
• Location Lagos
• Job Field Marketing and Communication

Job Summary

• We are seeking a confident, presentable, articulate, and results-driven female Digital & Traditional Marketing Executive to promote our newly launched travel and booking website. The platform provides services such as flight bookings, ticket reservations, car rentals, and other travel-related services.
• The successful candidate will be responsible for driving brand awareness, generating leads, attracting customers, and establishing strategic partnerships through both online and offline marketing activities.
• She will also serve as the Face of the Brand, representing the company professionally across digital platforms, physical meetings, client engagements, and promotional activities.

Key Responsibilities

Digital Marketing:

• Develop and implement digital marketing strategies to promote the company’s website and services.
• Manage the company’s social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
• Create engaging marketing content, including posts, short videos, promotional campaigns, and customer-focused content.
• Promote flight bookings, ticket reservations, car rental services, and other offerings to potential customers online.
• Generate leads, drive website traffic, and convert online inquiries into bookings and sales.
• Respond promptly to customer inquiries and direct prospective clients to the appropriate booking channels.
• Monitor online marketing performance, engagement, and lead conversion, providing regular reports on results.
• Identify digital marketing trends, audience interests, and opportunities to increase brand visibility.

Traditional / Physical Marketing:

• Identify and reach out to prospective clients, travel agencies, corporate organisations, and other potential business partners.
• Schedule and attend physical meetings with prospective clients and sub-agents by appointment.
• Build and maintain relationships with travel agents, sub-agents, corporate clients, and other relevant stakeholders.
• Identify partnership opportunities with businesses and individuals who can refer customers or generate bookings through the platform.
• Present the company’s services, explain its value proposition, and encourage potential partners to register, collaborate, or use the platform.
• Conduct direct marketing, promotional visits, networking, and other approved offline marketing activities.
• Follow up with prospective clients and partners to convert leads into active business relationships.
• Maintain a record of meetings, prospects, partnerships, leads, and sales generated through physical marketing.

Brand Representation:

• Serve as the face and public representative of the brand across online and offline platforms.

• Represent the company professionally during client meetings, partnership engagements, promotional events, and other business activities.

• Participate in brand videos, promotional campaigns, interviews, and other marketing content where required.

• Maintain a polished, professional appearance and demonstrate excellent communication, confidence, and interpersonal skills.

• Communicate the company’s services and brand message clearly and consistently to prospective customers and partners.

• Requirements and Qualifications

• Minimum of 1–2 years of relevant experience in digital marketing, traditional marketing, sales, business development, or a related field.

• A degree, HND, or relevant qualification in Marketing, Mass Communication, Business Administration, or a related discipline is an advantage.

• Candidate most leave around surulere,mushin and yaba

• Demonstrable knowledge of social media management, content creation, online advertising, and lead generation.

• Strong communication, presentation, negotiation, and interpersonal skills.

• Ability to confidently engage clients, schedule appointments, attend physical meetings, and establish business partnerships.

• Good understanding of customer acquisition, sales conversion, and relationship management.

• Familiarity with travel services, flight bookings, car rentals, tourism, or online booking platforms is an added advantage.

• Proficiency in using social media tools and basic digital marketing analytics.

• Ability to work independently, meet targets, and manage multiple marketing activities.

• Willingness to travel locally for client meetings and business development activities when required.

Key Competencies:

• Excellent verbal and written communication.

• Strong sales and persuasion skills.

• Confidence and professionalism in representing the brand.

• Creativity in content development and campaign execution.

• Strong networking and relationship-building abilities.

• Good organisational and time-management skills.

• Results-oriented mindset with a focus on leads, partnerships, bookings, and revenue growth.

• Check how your CV matches this job