Digital Syndication Analyst

Digital Syndication Analyst

The Digital Syndication Analyst plays a critical key role in bringing the iconic Mars Snacking portfolio to life online across ecommerce retailer websites. They will be responsible for ensuring product content is accurately published, maintained, and optimized. The associate will focus on managing syndication platforms, automating tasks and building workflows. The Digital Syndication Analyst will oversee publishing best-in-class content across retailers such as Walmart, Amazon, Target, Kroger, Meijer, Walgreens, CVS and many more.

What are we looking for?

• Experience in managing CPG brand portfolios of products online
• Experience mapping data and creating channels
• Have strong understanding of eCommerce landscape
• Ability to benchmark market best practices
• Understand core business metrics and how these can be influenced through online merchandising
• Experience with Salsify, Syndigo, and Brandbank
• Experience working within vendor platforms to manage product content (i.e., Amazon’s Vendor Central)
• Experience with DAM and PIM systems with a technical background
• Comfortable in a fast-paced, dynamic, and ambiguous environment
• Excellent analytical and problem-solving skills
• Good communication skills to educate & report across metrics
• Advanced with Microsoft Excel and PowerPoint
• Experience resolving technical problems and troubleshooting bugs
• Proven project management skills, attention to detail, and exceptional organizational skills.
• Experience with building collaborative relationships with multiple stakeholders

What will be your key responsibilities?

• Manage item setup, content, digital assets, and syndication across priority retailers using Salsify, Syndigo, NielsenIQ Brandbank, CXH, Label Insight, and retailer portals.
• Serve as the subject matter expert on retailer content requirements and best practices for Amazon, Walmart, Target, Kroger, Meijer, Walgreens, CVS, and other ecommerce partners.
• Administer syndication, PIM, and DAM platforms, partnering with internal teams and vendors to resolve issues and implement enhancements.
• Maintain accurate and complete product content, attributes, assets, and metadata across source systems and retailer sites.
• Drive Perfect Digital Store (PDS) and content health improvements using CommerceIQ Digital Shelf Analytics and retailer reporting tools.
• Own content compliance reporting and KPI tracking, ensuring adherence to internal standards and retailer requirements.
• Identify and implement process improvements that increase the efficiency, scalability, and accuracy of content operations.
• Manage content-related tickets and retailer content disruptions, ensuring timely resolution with internal and external partners.
• Monitor content compliance and syndication performance, identifying opportunities for continuous improvement.
• Stay current on ecommerce, digital shelf, and content syndication trends and best practices.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range listed is applicable to IL:USD 74,511.00 - USD 102,453.00

Commitment to Equal Employer Opportunities: All qualified applicants will receive consideration for employment in accordance with applicable law and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other category protected under federal, state, and local laws. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Note to Search Firms/Agencies: Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event of hire.

At Mars we are committed to creating an inclusive environment for all candidates and provide reasonable accommodation throughout the hiring process. If you require any accommodations during the application or interview process, please let us know.

Benefits at a Glance:

• Industry competitive pay & bonus
• Learning and development support
• Tuition reimbursement
• Pet friendly offices
• Paid time off
• 18 paid weeks off for parental leave in the US
• Up to 23 weeks top-up for parental/maternity leave in Canada
• 5+ days of bereavement leave
• Health & dental package from day 1
• Life insurance & disability coverage
• On-site fitness center
• 401(K) Match/Retirement Savings Plan
• Defined Contribution Pension Plan in Canada

Note: Benefits may vary by role and location.