Digital & Social Media Officer

Digital & Social Media Officer

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 3 - 5 years
• Location Lagos
• Job Field Marketing and Communication
• We are looking for someone who understands that digital marketing goes beyond posting content. You should be able to develop digital strategies, build campaigns, manage media budgets, analyse performance and use data to drive awareness, engagement, leads and bookings.

Key Responsibilities

• Develop and execute ValueJet's digital and social media strategy across relevant platforms.

• Plan, launch and manage digital marketing campaigns from concept to execution and performance analysis.

• Set up, manage and optimise paid campaigns across Meta, Google, TikTok, LinkedIn and other relevant platforms.

• Manage digital media buying, including audience targeting, budget allocation, campaign optimisation and performance tracking.

• Monitor campaign performance and optimise campaigns to improve reach, engagement, cost efficiency, conversions and ROI.

• Manage and grow ValueJet's social media communities across all socials.

• Develop and manage the social media content calendar.

• Track competitors, digital trends and consumer behaviour to identify growth opportunities.

• Support route marketing, promotional campaigns, new route launches and other commercial initiatives.

• Manage and optimise digital campaigns with a clear focus on business and commercial outcomes.

• What We're Looking For

• 3–5+ years of experience in digital marketing, performance marketing or social media management.

• Proven experience managing paid digital campaigns and media buying.

• Strong knowledge of Meta Ads Manager, Google Ads and other digital advertising platforms.

• Demonstrable experience planning, executing and optimising digital campaigns.

• Strong understanding of digital analytics, campaign metrics and conversion optimisation.

• Experience managing social media platforms for a consumer facing brand.

• Strong content strategy and copywriting skills.

• Ability to interpret data and turn insights into actionable marketing decisions.

• Strong understanding of digital trends and consumer behaviour.

• Strong communication, organisational and project management skills.

• Creative thinker with a strong commercial mindset.

• The Ideal Candidate

• We're looking for someone who can answer:

• Who are we targeting?

• What should we say to them?

• Where should we reach them?

• How much should we spend?

• What is working & isn't working?

• And most importantly, did it drive results?

• ValueJet overview note: ValueJet was founded as an airline in 2018. Our vision is to be a global airline connecting people and places using modern air travel, enabled by professional workforce. We offer an end-to-end customer experience backed by up-to-date technology. We are a team of dedicated and passionate people who are committed to providing the best service to our customers.