About this role
Digital/SEO/SEA & AI Specialist - EU
Job Purpose The Digital/SEO/SEA & AI Specialist - EU is responsible for online channel activation, optimizing operational excellence, customer facing experience, marketing activation and cross functional alignment, on a global scale. This role ensures that Dana’s products and solutions are visible across both traditional search engines and emerging AI platforms - driving scalable digital growth.
Job Duties and Responsibilities Develop and execute SEO strategies (on-page, off-page, technical) to improve organic visibility and rankings Conduct keyword research and competitor analysis to identify growth opportunities Create and optimize high-quality, SEO-friendly content aligned with search intent and brand voice. Monitor and analyze performance metrics (traffic, rankings, conversions) and provide actionable insights. Collaborate with developers and marketers to improve technical SEO, site performance, and user experience. Implement automation and AI-driven processes to increase efficiency and scalability Stay up-to-date with SEO trends, algorithm updates, and AI developments, ensuring compliance and best practices Conduct keyword, trend, and competitor analysis
Education and Qualifications Bachelor’s degree in business administration, digital marketing, computer science, or related field or equivalent work experience 3-5+ years’ experience in project management in a manufacturing distribution environment Proven experience in SEO/SEA and digital marketing (tools such as: Google Analytics) Experience with SAP, eCommerce ops excellence, customer facing marketing and Microsoft products Hands-on experience with AI tools and marketing technologies Basic knowledge of HTML, CSS, and web technologies. Strong analytical, problem-solving, and communication skills. Fluent in (speaking and writing): Mandatory: English Preferable: German or additional language skills within the EMEA region are a plus
Skills and Competencies Understanding of complicated technical products and aftermarket knowledge Excellent written and verbal skills Excellent analytical skills Demonstrated ability to be proactive and think forward Able to effectively interface with other disciplines in the organization to achieve result Demonstrated ability to drive results Strong team collaboration skills in a global, remote environment, with a proactive and eager-to-learn mindset
Join our team Join our team of 28,000 problem solvers who are fostering a culture of innovation by leveraging the diverse perspectives of our global team. We believe in facing challenges head-on by finding opportunity and uncovering possibility, where roadblocks and barriers become targets instead of obstacles. We are One Dana with limitless opportunity.
Our Values Value Others Inspire Innovation Grow Responsibly Win Together