Digital Sales Representative

Digital Sales Representative - Xi'an

Xi'an, Shaanxi, China

(On-site)

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Job Description

In this Role, Your Responsibilities Will Be:

Global eCommerce Adoption & Channel Shift

• Drive global eCommerce adoption by identifying barriers and enabling Sales and Customer Service to migrate customers from assisted to self‑service channels.
• Partner with Sales and Customer Service leadership to align adoption actions with customer readiness, regional maturity, and account ownership.
• Share structured feedback on adoption friction with DCX Product and eCommerce teams to support prioritization and ongoing platform improvements.

Lead Qualification & Opportunity Management (Inbound)

• Respond to inbound, marketing‑generated leads within defined SLAs.
• Qualify leads using established qualification frameworks and lifecycle criteria.
• Convert qualified leads to Sales Accepted Leads (SALs) and Opportunities in Salesforce.
• Nurture early‑stage prospects through digital engagement until sales‑ready; disqualify non‑viable leads with clear rationale and accurate data.

Outbound Campaigns & Long‑Tail Engagement

• Execute targeted outbound campaigns focused on long‑tail, under‑penetrated, and strategic accounts.
• Leverage account lists, intent data, and segmentation provided by Marketing and RevOps.
• Engage prospects through outbound calls, email, and digital touchpoints aligned to campaign priorities.
• Support product, industry, and growth initiatives, and provide feedback to Marketing to refine targeting, messaging, and performance.

Digital Sales Execution

• Engage prospects across phone, email, video, and digital channels.
• Conduct discovery conversations to understand customer needs, applications, and buying intent.
• Position solutions at a high level and route opportunities to Field Sales or Channel partners as appropriate.
• Support quoting, follow‑up, and early‑stage deal progression while maintaining accurate CRM activity records.

Pipeline & Revenue Contribution

• Build pipeline aligned to regional and global revenue targets.
• Advance opportunities through early funnel stages to improve conversion and velocity.
• Support upsells, cross‑sell, and repeat sales opportunities within existing accounts.
• Contribute to forecasting accuracy through disciplined Salesforce usage.

Sales & Marketing Alignment

• Collaborate with Marketing Automation, Digital Marketing, and RevOps to improve lead quality and campaign outcomes.
• Provide actionable feedback on lead sources, campaign effectiveness, and customer insights.
• Adhere to global management processes, routing rules, and handoff standards.
• Participate in continuous improvement across the digital demand and sales lifecycle.

Tools, Process & Enablement

• Use Salesforce as the system of record for lead, opportunity, and activity management.
• Leverage the digital sales technology stack, including ZoomInfo, Gong.ai, and Seismic.