Digital Product Marketing Manager

Digital Product Marketing Manager

Tokyo, JAPAN, Japan Not Remote Marketing JOB221537

Company Description

Job Description

Primary Function of Position Digital Product Marketing Manager is developing and implementing marketing programs for new and existing products to maximize value and sale of da Vinci technologies in Japanese market. The marketing programs includes it’s new product launch plan about new digital solutions and develop digital capabilities both of internal and external. Due to wide range of responsibility, thus achieving the goals with team member is critical competency of the position. Digital Product Marketing Manager does communicate effectively with ISI business partners, variety of functional leaders at ISJ to coordinate relevant activities for Japan.

Essential Job Duties Key Objectives: Plan, implement new product launch plan and control new product realization process with internal and external business partners. Develop business plan and new digital capability Manage digital product about workflow and blueprinting. Document control for IFUs, marketing collateral and regulatory related filling. Manage Product End of Life to optimize product-generations exist in Japan market. Plan and execute down-stream marketing program to increase penetration of digital solutions. Support sales organization by providing sales/marketing tool, education program for the product relative to ISJ growth procedures. New Product Launch: Manage/coordinate cross-functional launch preparative activities and schedule. Research/analyse industry trend, customer-needs, scientific developments and competitive status. Develop localized product positioning and value proposition for the products to be marketed and sold in Japanese market. Formulate pricing strategy and sales forecast to meet product/procedure revenue and profitability goal. Develop localized marketing materials in collaboration with internal and external business partners. Conduct pre-marketed clinical evaluation working with KOLs. Develop and implement launch initiatives/events. Implement new product training to sales force. Document control: Initiate IFU translation and create marketing materials Manage the contract document with HCP and 3rd party vender Support to Sales Organization: Keep update product knowledge of the sales force through close communication on a routine basis. Develop effective selling-support materials for assigned product lines. Implement joint field visit to support product-detailing and demonstrations/in-services.

Qualifications

• Required Skills and Experience

• Desired 5+ years marketing experience, including at least 3 years of product marketing experience in medical device industry

• Well understand customer needs and blueprinting to install new digital solution

• Potentially ability to effectively position and message product/procedure and develop

• strong sales support to drive product/procedure adoption

• Excellent oral and written communication skills and group presentation skills in both the English and Japanese command

• Well understanding for SIOP, QMS and regulatory process.

• Interpersonal skills to work across multiple constituents and work effectively with internal and external business partners

• Good analytical and process skills

• Must be well versed in MS Office Suite

• Required Education and Training

• College degree, graduate degree desired

• Working Conditions

• Flexible working conditions

• Domestic business trips must be made at least 5 times per year

• Ability to travel overseas multiple times a year (US, Singapore, South Korea, etc.)

• Preferred Skills and Experience

• Desired 5+ years marketing experience

• Desired 2+ years Global position experience

• Diagnostic imaging/ or image recording device experience desired

• Digital device and application marketing or sales experience desired

• Project Management experience desired

• Additional Information

• This section contains general information about the company culture, benefits, and opportunities, and may include statements about compliance and equal opportunity.

• The Future is Intuitive

• At Intuitive, we envision a future where care is more connected, customized, and intelligent—so the question won’t just be how long we live, but how well.

• Our culture is driven by passionate people who truly want to make a difference. Learn more about our unique environment and the characteristics of people who thrive at our company.

• Learn about our culture

Benefits

• Our benefits overview.

• We believe in supporting happy and healthy teams. As a valued team member, your benefits extend far beyond your hourly pay or salary. Learn more about our benefits and perks.

• Explore employee benefits

• Financial offerings

• We're here to support your short- and long-term goals.

• Family support

• At Intuitive, we believe in the importance of family and seek to foster a family-friendly culture.

• Healthcare plans

• Like the patients we serve, your health is also very important to us.

• Growth & development

• Your personal and professional growth and development is important to you--and to us.

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• Japan, Tokyo

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• We have been made aware of fraudulent emails and job offers being sent to candidates by individuals posing as representatives or recruiters of our company. Please be advised that we would never extend an offer of employment to anyone who has not formally submitted an application through our official careers site and completed our formal interview process.

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• The Future is Intuitive

• At Intuitive, we envision a future where care is more connected, customized, and intelligent—so the question won’t just be how long we live, but how well.

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• Work at Intuitive

• Our culture defines us.

• Our culture is driven by passionate people who truly want to make a difference. Learn more about our unique environment and the characteristics of people who thrive at our company.

• Learn about our culture

• Benefits overview and opportunities may include financial offerings, family support, healthcare plans, and growth and development programs. We strive to support your short- and long-term goals and foster a family-friendly culture.