About this role
Digital Partner
The purpose of this role is to develop detailed product strategy, high-level requirements and a product roadmap that serves as an input to the technology teams to develop and deliver the product.
Role Purpose As a Digital Partner at Dentsu, you will serve as the strategic leader for digital transformation across a portfolio of key clients. You will drive end-to-end digital integration – across media, performance, commerce, martech, and data – ensuring our clients unlock growth and business value. This is a senior leadership role responsible for deepening client partnerships, leading digital innovation, and accelerating dentsu’s future-forward capabilities in the Vietnam market.
Key Responsibilities
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Client Leadership & Strategic Advisory
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Serve as the senior digital lead for key clients, offering strategic counsel across media, performance, and commerce.
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Build and maintain trusted relationships with senior client stakeholders, including C-level executives.
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Co-create long-term digital roadmaps with clients to drive innovation, efficiency, and measurable business outcomes.
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Digital Innovation & Integration
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Champion digital-first thinking across all media planning and activation efforts.
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Leverage Dentsu’s capabilities across performance, paid media, programming, content, and analytics to deliver integrated digital solutions.
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Stay ahead of digital trends and proactively introduce new tools, technologies, and best practices to clients.
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Team Leadership & Collaboration
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Partner closely with Practice Leads (Performance, Programmatic, Search, Strategy) and Brand Leaders (dentsu X, iProspect, Carat) to deliver high-impact work.
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Guide cross-functional teams to ensure digital workstreams are aligned with strategic goals and executed flawlessly.
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Mentor and grow internal talent, fostering a strong digital mindset within the broader team.
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Growth & Commercial Accountability
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Identify and drive opportunities for organic digital scope growth and upselling.
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Manage revenue forecasts and profitability for digital scopes within your client portfolio.
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Support new business development as a digital strategy lead in pitches and proposal development.
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Qualifications & Experience
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8–12 years’ experience in digital leadership roles, ideally within a media agency or consultancy.
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Strong understanding of digital media channels and platforms: performance marketing, search, programmatic, social, and ecommerce.
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Proven success in leading digital transformation projects or campaigns for major clients.
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Strong commercial acumen with experience in revenue growth, P&L oversight, and strategic planning.
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Excellent communication, leadership, and stakeholder engagement skills.
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Fluent in English; Vietnamese is a strong advantage.
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Why Join Dentsu Vietnam?
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Lead digital transformation for top-tier brands across industries.
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Work in a collaborative, innovative, and fast-paced agency environment.
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Gain exposure to regional best practices, training, and a network of digital experts.
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Be part of a global agency group with a strong commitment to talent and growth.
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Dentsu Values
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Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good
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Inclusion and Diversity
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We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.
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So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
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Keeping connected
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Please visit our website to find out more and connect with us on social.
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We regret that only short-listed candidates will be notified.