Digital Media Planner

Job title: Digital Media Planner

About the Role

We are seeking a Digital Media Planner to drive business growth by devising strategic media plans and delivering high-efficiency results for digital marketing campaigns. You will collaborate with cross-functional teams and external partners to maximize ROI and ensure campaigns align with client objectives.

What You'll Do

• Comprehensive Digital Media Planning tailored to marketing objectives and target audiences

• Strategic Campaign Design including channel selection, budget allocation, and campaign goals

• Market & Competitive Research to inform strategies driven by trend, competitor, and audience insights

• Cross-functional Collaboration with planning and creative teams to ensure digital ad creatives align with campaign goals and brand identity

• Campaign Operation & Optimization across programmatic advertising on social media, Search Ads, Display Ads, and DV360

• Performance Monitoring & KPI Analysis after launch (impressions, clicks, conversions)

• Data-driven Optimization via A/B testing, creative asset optimization, and bidding strategy adjustments to maximize ad efficiency and ROI

• Partner & Vendor Relations to manage ongoing campaign operations and secure premium ad inventory

• Data Analysis & Reporting: Daily, Weekly, and Monthly performance reporting; GA4 usage; post-campaign wrap-up and strategic recommendations

• Collaboration & Administrative tasks including ad spend tracking, billing reconciliation, and process optimization with senior planners and internal teams

• What We're Looking For

• 3 to 6 years of experience in digital media planning and ad operations

• Hands-on experience with major digital media platforms and self-serve ad management systems

• In-depth practical knowledge of advertising metrics and data analytics tools

• Proficiency in MS Office with strong data processing and report generation

• Excellent communication skills to collaborate effectively with diverse stakeholders

• Proficiency in business English for professional mailing, conference calls, and international communication

• Nice to Have

• Experience working at an advertising agency or media representation agency

• Experience utilizing DV360, CM360, and Google Analytics

• Relevant industry certifications such as Google Ads Certifications or Google Analytics Individual Qualification

• Experience managing campaigns for luxury brands or the automotive industry

• Compensation & Benefits

• Salary and benefits not disclosed in the posting.