About this role

Digital Media Lead

Location: Ikeja, Lagos

Employment Type: Full-time

Reporting Line: COO

Job Purpose

The Digital Media Lead will be responsible for the strategic planning, execution, and optimization of paid and organic digital media campaigns across all client accounts.
This role combines strategic thinking with hands-on platform expertise, leading a team of media professionals to deliver measurable results across search, social, display, programmatic, and emerging digital channels.
The ideal candidate is a data-driven media strategist with strong client-facing skills and a track record of managing significant ad budgets across multiple industries.

Drive Growth, Revenue & Client Retention:

Maintain strong client relationships to sustain and grow billing.
Drive aggressive new business development via proposals, networking, and referrals.
Identify high-margin opportunities within digital campaigns.
Explore and implement cost-efficient digital innovations.

Planning & Optimization of Strategic Digital Partnerships:

Develop comprehensive digital media strategies aligned with client business objectives and overall marketing goals.
Establish and maintain direct partnerships with (Google, Bing), Social (Meta, TikTok, LinkedIn, X, Pinterest, Snapchat), Programmatic / Display, YouTube/Video, emerging platforms and Eskimi to secure rebates, discounts, and value-adds.
Develop SLAs, MOUs, and agreements with clear deliverables.
Negotiate cost-efficient media placements and value-added deals.
Translate client briefs into actionable media plans with clear KPIs, budgets, and timelines.
Stay ahead of platform updates, industry trends, and emerging ad formats to keep client strategies competitive.

Campaign Execution & Management:

Foster collaboration between teams to create disruptive digital ideas.
Ensure proper documentation and timely award submissions.
Oversee end-to-end campaign setup, launch, monitoring, and optimization across all digital channels.
Manage media budgets, ensuring efficient pacing and spend allocation across campaigns.
Direct A/B testing frameworks (creative, audience, bidding strategies) to continuously improve performance.
Ensure all campaigns are tracked correctly (pixels, UTMs, conversion events) in collaboration with the analytics team.

Implement Advanced Digital Performance Monitoring & Reporting:

Develop and deploy AI-driven campaign tracking and reporting tools that provide real-time insights.
Ensure 100% real-time monitoring & optimization for all digital campaigns to improve effectiveness.
Standardize and automate digital campaign reporting templates.
Provide timely data-driven insights to clients.

Strengthen Corporate Digital Presence & Thought Leadership:

Ensure the agency’s website, LinkedIn, and social media pages are consistently updated with high-quality digital case studies, thought-leadership articles, and trend reports.
Publish at least 3 thought-leadership pieces per year to position the agency as a leader in digital marketing.
Curate and publish engaging digital content for BrandEye & DigiBreed.
Coordinate with internal teams for knowledge sharing and content development.

Team Leadership and Talent Development:

Lead, mentor, and develop a team of media executives / buyers, setting clear goals and providing regular feedback.
Review team output for quality, accuracy, and strategic soundness before client delivery.
Foster a culture of experimentation, continuous learning, and platform certification within the team.
Conduct periodic performance reviews and ensure 100% completion of training & development plans for the digital team.
Recommend and facilitate skill-building programs.

Reporting & Analytics:

Own performance reporting for all digital media campaigns, translating data into clear, actionable insights for clients.
Present campaign performance, learnings, and recommendations in client meetings.
Partner with the analytics / data team to build dashboards and improve measurement frameworks (e.g., attribution modeling, MMM).

Client & Stakeholder Management:

Serve as the senior media point of contact for key client accounts.
Build strong client relationships through proactive communication, strategic counsel, and reliable delivery.
Collaborate closely with Creative, Strategy, and Account Management teams to ensure integrated campaign execution.

Budget & Vendor Management:

Bachelor’s Degree in Marketing, Communications, Advertising, Business, or a related field.

Certifications (preferred, not mandatory):

5–7 years of experience in digital media planning and buying, with at least 2 years in a leadership / managerial capacity.
Proven experience managing substantial media budgets ( e.g. N50M+ monthly) across multiple platforms.
Agency-side experience strongly preferred.
Demonstrated success managing multi-channel campaigns for clients across varied industries (FMCG, retail, finance, etc.).

Key Skills and Competency Required:

Deep, hands-on expertise with Meta Ads Manager, Google Ads, Google Analytics / GA4, Google Marketing Platform (DV360, CM360), and TikTok Ads Manager.
Strong understanding of programmatic buying, audience segmentation, and attribution.
Advanced analytical skills — comfortable working with Excel / Google Sheets, dashboards (Looker Studio, Power BI), and interpreting data to drive decisions.
Excellent client presentation and communication skills.
Strong leadership, delegation, and team management abilities.
Highly organized, with strong project management skills and attention to detail.
Up-to-date knowledge of data privacy regulations affecting digital advertising (e.g., cookie deprecation, consent management).

10th October, 2026.

Digital Media Lead