About this role
Digital Marketing Specialist
Careers UD Home Human Resources Careers Work type Staff 1 College or VP Area Office of the Provost 1 Locations Newark, DE 1 Categories Employment Type Full Time 1Staff & Administrative Areas Communications & Public Relations 1 Extension and Outreach 1 Applicant login Job Alerts Back to career search Digital Marketing Specialist Apply now Job no: 503417 College / VP Area: Office of the Provost Work type: Staff Location: Newark, DE Categories: Communications & Public Relations, Full Time, Extension and Outreach Curious about the full value of working at UD? In addition to salary, our Total Rewards benefits and Compensation Estimator give you a clear view of the complete package. Pay Grade: 30E Context of Job: Under the direction of the Director of Marketing for the Center for Innovation in Lifelong Learning and Teaching (CILLT), the Digital Marketing Specialist is a high-impact, execution-level role responsible for driving enrollment growth across CILLT programs. Working within the CILLT marketing team, the specialist will lead the design, implementation and continuous optimization of multichannel digital advertising campaigns for UD Online, Professional and Continuing Studies, and the Osher Lifelong Learning Institutes. This role requires a balance of creativity, analytical rigor, independent project management, and a deep understanding of the prospective student journey. Major Responsibilities Digital Advertising and Performance Management Develop, coordinate and implement the digital content for multiple digital marketing campaigns, working closely with the Director, CILLT program stakeholders and campus partners. Manage and scale paid search (Google Ads), display, and paid social (Meta, LinkedIn) campaigns to meet specific enrollment KPIs. Regularly monitor and interpret indicators (CPA, CTR, Conversions) to pivot ad spend toward high-performing channels. Generate reports, analyze data and make meaningful observations and recommendations for CILLT’s digital channels. Design and implement testing for ad copy, landing pages, and creative assets to improve conversion rates. Implement and maintain SEO/GEO best practices to ensure high organic visibility. Stay current on best practices and trends in digital marketing and implement new strategies and tactics as appropriate. Funnel Automation and Content Execution Assist the Slate CRM Manager in creating and optimizing automated Slate CRM email flows to nurture prospective students through the enrollment funnel. Coordinate the production of compelling digital content, including ad copy, ensuring all assets align with University brand standards. Manage a robust, performance-oriented social media presence across multiple business units and channels. Project Management and Collaboration Manage multiple campaign projects and stakeholder requests simultaneously from ideation to post-mortem. Act as the primary performance marketing expert when collaborating with faculty, program instructors, and campus part