About this role
Digital Marketing Specialist at Sujimoto Construction Limited
Location: Lagos
Employment Type: Full-Time
About the Job
- We are seeking a highly skilled and results-driven Digital Marketing & Lead Generation Specialist with strong expertise in Meta Ads and Google Ads to join our team.
- The ideal candidate will be responsible for creating, managing, and optimizing high-converting advertising campaigns focused on generating quality leads, increasing conversions, and driving business growth.
Responsibilities
- Develop and execute lead generation strategies across Meta (Facebook & Instagram) Ads and Google Ads platforms.
- Create, manage, and optimize paid advertising campaigns to maximize ROI and reduce cost per lead.
- Conduct audience research, targeting, retargeting, and conversion tracking.
- Design and test ad creatives, landing pages, and sales funnels for improved performance.
- Monitor campaign performance, analyze data, and generate actionable reports.
- Implement SEO and content strategies to support organic lead generation efforts.
- Set up and manage Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking tools.
- Perform A/B testing on ads, copy, and landing pages to improve campaign effectiveness.
- Stay updated with the latest digital marketing trends, advertising policies, and platform updates.
Requirements
- Proven experience in lead generation and performance marketing.
- Strong proficiency in Meta Ads Manager and Google Ads.
- Experience generating and nurturing high-quality leads across different industries.
- Solid understanding of conversion optimization and sales funnels.
- Knowledge of SEO, email marketing, and retargeting strategies.
- Experience with analytics and tracking tools such as Google Analytics and Tag Manager.
- Strong analytical, communication, and problem-solving skills.
Application Closing Date
Not Specified.