Digital Marketing Specialist
About this role
About the Role Skylova Travel and Tours Limited is seeking a Digital Marketing Specialist to manage paid advertising and digital marketing initiatives, with a focus on generating qualified leads and maximizing ROI. This role requires hands-on management of Google Ads and Meta campaigns, optimization, and performance analysis to support growth in a competitive travel market. What You'll Do
- Plan, manage, and optimize Google Ads campaigns.
- Manage Meta (Facebook & Instagram) advertising campaigns.
- Conduct keyword research and negative keyword optimization.
- Plan and execute email marketing campaigns.
- Monitor campaign performance and provide weekly reports with actionable insights.
- Continuously improve lead quality, conversions, and ROI. What We're Looking For
- Minimum of 2 years' experience managing Google Ads and Meta Ads campaigns.
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