About this role
Digital Marketing Specialist
Skylova Travel is a premium full-service travel agency offering flights, hotels, vacation packages, cruises, visa assistance, and travel protection. We connect clients worldwide with seamless, trustworthy travel experience
Digital Marketing Specialist
- Job Type Full Time , Remote
- Qualification BA/BSc/HND
- Experience 2 years
- Location
- Job Field Marketing and Communication
Skylova Travel and Tours Limited is looking for an experienced and results-driven Digital Marketing Specialist to manage our paid advertising and digital marketing initiatives. The ideal candidate will have proven experience running successful campaigns and generating qualified leads.
Responsibilities
- Plan, manage, and optimize Google Ads campaigns.
- Manage Meta (Facebook & Instagram) advertising campaigns.
- Conduct keyword research and negative keyword optimization.
- Plan and execute email marketing campaigns.
- Monitor campaign performance and provide weekly reports with actionable insights.
- Continuously improve lead quality, conversions, and ROI.
Requirements
- Minimum of 2 years' experience managing Google Ads and Meta Ads campaigns.
- Google Ads Search Certification is required. Applicants without a valid certification will only be considered if they can demonstrate exceptional, verifiable experience managing high-performing Google Ads campaigns.
- Strong knowledge of campaign optimization, conversion tracking, and analytics.
- Excellent communication and reporting skills.
- Experience in the travel industry is an added advantage.