About this role
Digital Marketing Specialist
Robert Half has a client seeking an experienced Digital Marketing / Paid Media Specialist for an ongoing part-time freelance engagement. This individual will be responsible for the hands-on management, optimization, testing, and reporting of paid digital campaigns. Working onsite in Plymouth Meeting, PA is required.
The ideal candidate has strong recent experience directly managing Google Ads, paid search, and Performance Max campaigns with meaningful advertising budgets. Paid search expertise is the highest priority, with additional experience across Meta and LinkedIn strongly preferred.
This person must be comfortable working directly within advertising platforms rather than operating solely from a strategy or account-management perspective.
Responsibilities will include monitoring campaign performance, making day-to-day optimizations, developing testing plans, analyzing results, and translating campaign data into actionable insights and recommendations.
Experience with Looker Studio is preferred, along with strong reporting and analytical capabilities.
Key Requirements:
- Recent hands-on Google Ads and paid search experience
- Performance Max campaign experience
- Experience managing and optimizing sizable paid media budgets
- Strong campaign testing and optimization skills
- Ability to analyze performance data and communicate actionable insights
- Reporting/dashboard experience; Looker Studio preferred
- Meta and LinkedIn paid media experience preferred
- Ability to clearly discuss past campaign strategy, optimizations, testing methodology, and results
- Comfortable working independently in a freelance/remote environment
Schedule: Approximately 20 hours per week initially, with significant opportunity for additional hours based on performance and business needs.
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