About this role
Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media.
This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.
You’ll have direct ownership over:
- Google Ads and PPC campaigns
- SEO and organic search growth
- Paid media optimization
- Social media engagement
- Conversion and lead generation performance
- Campaign analytics, testing, and reporting If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions, this role is a strong fit.
What You’ll Own
Google Ads, PPC & Paid Media – Primary Focus
Build, manage, and optimize campaigns across:
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Google Search Ads
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Google Display Ads
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Remarketing
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Performance Max (PMax) Own campaign execution from setup through optimization, including:
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Keyword research
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Audience targeting
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Campaign and ad group structure
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Budget allocation
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Bidding strategies
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Conversion-focused campaign scaling Write and test:
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Ad copy
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Headlines
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CTAs
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Creative variations Continuously monitor and optimize:
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CPC
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CTR
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CPA
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Conversions
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ROAS Identify underperforming campaigns quickly and implement data-backed improvements.
SEO & Organic Growth
Conduct keyword and competitor research using tools such as:
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SEMrush
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Ahrefs
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Google Search Console Optimize:
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Metadata
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Page titles and headings
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Internal linking
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Website content
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On-page SEO Support:
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Technical SEO
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Content optimization
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Organic growth initiatives
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Keyword and content-gap strategies Monitor:
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Keyword rankings
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Organic traffic
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Search visibility
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Website performance Identify opportunities to improve rankings and increase qualified organic traffic.
Social Media Management & Engagement
Support social media growth and engagement across:
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LinkedIn
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Instagram
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Facebook Manage and support:
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Post scheduling
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Captions
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Comments and DMs
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Audience interactions
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Social content optimization Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement.
Analytics, Reporting & Optimization
Track marketing performance across:
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Paid advertising
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SEO
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Organic traffic
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Social media Analyze performance using:
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Google Analytics 4 (GA4)
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Google Ads
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Meta Ads Manager
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SEMrush
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Ahrefs
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Google Search Console Prepare clear reports covering:
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Campaign performance
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Marketing KPIs
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Tests and experiments
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Performance trends
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Optimization opportunities
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Recommended next steps Maintain organized documentation of campaign changes, tests, results, and learnings.
Conversion & Performance Optimization
- Run structured A/B tests across ads, messaging, targeting, and landing pages
- Identify conversion bottlenecks across acquisition funnels
- Recommend improvements to landing pages and campaign experiences
- Test new audiences, keywords, messaging, and creative approaches
- Scale successful campaigns while maintaining cost efficiency
- Use performance data to prioritize optimization opportunities
What Makes You a Strong Fit
You:
- Think in terms of measurable marketing performance
- Enjoy optimizing campaigns rather than simply launching them
- Combine analytical thinking with hands-on execution
- Understand both paid and organic acquisition
- Proactively identify performance gaps and growth opportunities
- Are comfortable testing new ideas and learning from data
- Care about leads, conversions, and revenue — not just traffic
- Can independently manage multiple marketing priorities
Required Experience & Skills
Must-Have
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3+ years of hands-on digital or performance marketing experience
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Strong practical experience with:
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Google Ads
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PPC / Paid Search
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SEO
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Social media management
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Strong understanding of:
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CPC
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CTR
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CPA
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Conversion Rate
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ROAS
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Paid media optimization
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Experience using:
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Google Ads
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Google Analytics 4 (GA4)
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Google Search Console
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SEMrush and/or Ahrefs
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Meta Ads platforms
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Strong keyword research and campaign optimization skills
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Strong copywriting and written communication skills
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Ability to interpret marketing data and make optimization decisions
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Strong organizational and reporting skills
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Ability to work independently in a remote environment during U.S. business hours
Nice to Have
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Experience managing multiple client accounts
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Experience with Meta Ads
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Background in:
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SaaS
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E-commerce
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B2B marketing
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Experience with:
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A/B testing
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Landing page optimization
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Conversion Rate Optimization (CRO)
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Familiarity with:
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Marketing automation
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Content marketing
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Email marketing systems
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Experience building marketing dashboards or automated reports
Tools & Platforms
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- SEMrush
- Ahrefs
- Meta Ads Manager
- SEO and reporting tools
What a Typical Day Looks Like
You might:
- Review Google Ads dashboards and marketing KPIs
- Adjust campaign budgets, bids, keywords, and targeting
- Test new ad copy, headlines, CTAs, and creatives
- Analyze CPC, CTR, CPA, conversions, and ROAS
- Monitor keyword rankings and organic traffic
- Identify new SEO and content opportunities
- Review social media engagement and audience activity
- Analyze conversion performance
- Document campaign tests and results
- Prepare performance reports and recommendations for leadership In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels.
Key Metrics for Success
Paid Media
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead volume and quality
SEO & Organic Growth
- Organic traffic growth
- Keyword ranking improvements
- Search visibility
- Qualified organic leads
Social & Overall Performance
- Social engagement and audience growth
- Lead generation
- Campaign conversion performance
- Reporting accuracy
- Consistent testing and optimization
- Overall marketing ROI
Why This Role Stands Out
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Direct ownership of Google Ads, PPC, SEO, and digital growth
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Hands-on role with measurable business impact
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Opportunity to work across paid and organic acquisition channels
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Strong autonomy over campaign testing and optimization
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Exposure to performance analytics and conversion strategy
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Fully remote work environment
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Growth opportunities into:
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Performance Marketing Manager
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Growth Marketing Manager
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Paid Media Manager
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Digital Marketing Lead
Interview Process
- Initial Screening Call
- Spark Hire Intro Video
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- Love performance marketing and paid media
- Have hands-on Google Ads and PPC experience
- Understand how to grow organic traffic through SEO
- Enjoy analyzing data and improving ROAS
- Constantly test campaigns to improve conversions
- Want ownership over multiple digital growth channels This is a strong opportunity to take ownership of paid media, SEO, social engagement, and performance optimization in a results-driven remote environment.