Digital Marketing Specialist

Job title: Digital Marketing Specialist

Location: Remote

Salary: AED 5,000 - 5,500 monthly

Employment Type: Full-time

Work Arrangement: Remote

Sector: Hospitality & Tourism

Experience Level: Mid-level (3-5 years)

Application Deadline: October 20, 2026

About the Company

L’ETO Group is a prominent hospitality conglomerate operating a diverse portfolio of brands, including popular cafés, restaurants, and patisseries. With a presence across more than 20 locations in over 7 EMEA markets, the group is dedicated to delivering exceptional culinary experiences.

Their operations encompass both physical locations and a robust delivery service, catering to a wide customer base. L'ETO Group emphasizes innovation and efficiency, constantly seeking ways to enhance customer engagement and streamline operations through technology, including the strategic use of AI.

Job Description

L’ETO Group is seeking a proactive and detail-oriented Digital Marketing Specialist to manage the online presence of its diverse hospitality brands within the UAE.

This hands-on role involves the day-to-day management of their Shopify delivery store, ensuring product accuracy, pricing, and promotional effectiveness. You will be responsible for maintaining up-to-date menus across digital platforms, including QR codes and delivery services, and ensuring the L’ETO Restaurant website is current.

Key responsibilities include setting up, managing, and optimizing Meta and Google Ads campaigns within allocated budgets. You will also monitor website and campaign performance through GA4, ensuring tracking mechanisms are functioning correctly. Additionally, you will manage online listings and customer reviews, and actively leverage AI tools for content creation, translation, and automation to improve efficiency.

The ideal candidate will have experience with e-commerce platforms, paid advertising, and a strong understanding of analytics. A passion for streamlining processes and a knack for problem-solving will be highly valued in this dynamic role.

Key Responsibilities

• Run our delivery store: Manage Shopify store (products, prices, availability, promotions, photos, copy), improve conversion.
• Keep our menus right: Update QR menus and delivery platform menus for dishes, prices, and seasons.
• Look after the restaurant website: Keep L’ETO Restaurant website and menus current, work with external developer on changes.
• Run paid campaigns: Set up, manage, and optimize Meta and Google Ads campaigns within budgets.
• Report every week: Send weekly updates on campaign and website performance.
• Keep tracking working: Check GA4, pixels, and conversion tracking; fix or escalate issues.
• Manage listings and reviews: Keep Google Business Profiles accurate and manage reviews and replies.
• Use AI every day: Utilize AI tools for copy, translations, ad variations, reports, and automations (Zapier, Make, etc.).
• Keep existing automations running: Ensure current workflows function, document them, and seek external help for complex tasks.

Qualifications

• 2-4 years in digital marketing, e-commerce, or a similar hands-on role.

• Day-to-day experience running a Shopify store (or similar e-commerce platform).

• Experience running Meta and Google Ads campaigns yourself.

• Working knowledge of GA4 for conversion tracking and performance analysis.

• Proven experience using AI tools in daily work.

• Strong attention to detail.

• Organized to handle multiple brands and requests simultaneously.

• Clear, simple communication with non-technical colleagues.

• Fluent in English.

• Nice to have: Experience managing menus on delivery platforms (Deliveroo, Talabat).

• Nice to have: Experience with Zapier, Make, or n8n.

• Nice to have: Comfortable editing websites without a developer (Shopify themes, basic HTML/CSS).

• Nice to have: F&B, hospitality, or retail background.

• Nice to have: Russian language proficiency.

• About This Role

• In the dynamic UAE hospitality sector, digital marketing is pivotal for brand visibility and customer engagement. This role demands a hands-on specialist to manage the daily digital operations for L'ETO Group's diverse brands. You will be instrumental in optimizing online storefronts, ensuring menu accuracy across platforms, and executing paid advertising campaigns. Your impact will directly influence conversion rates, customer acquisition, and overall brand presence, contributing significantly to the group's revenue growth and market expansion. Proficiency in e-commerce management, AI-driven automation, and data analytics is key to success.

• Who Should Apply

• How to Stand Out When Applying

• Posted Date

• October 7, 2026