About this role
Digital Marketing Specialist Job Type Full Time Qualification BA/BSc/HND Experience 2 - 3 years Location Lagos Job Field Marketing and Communication
Responsibilities
- Oversee daily operations, content scheduling, and engagement on our Facebook Business Page and exclusive VIP customer groups. Share company updates, product information, technical articles, and industry news.
- Promptly respond to customer inquiries received via social platforms. Conduct initial needs assessment and lead qualification, ensuring smooth handover to sales.
- Develop, shoot, edit, and publish engaging video content for our TikTok channel. Identify, initiate, and manage relationships with relevant industry Key Opinion Leaders (KOLs).
- Host regular live sessions on Facebook and TikTok showcasing products, industry insights, and promotions to attract prospects and grow our follower base.
- Produce compelling marketing copy, visuals (images/graphics), and videos tailored for various digital platforms and campaigns.
- Ensure consistent brand messaging and content updates across all relevant social channels, including YouTube and LinkedIn.
- Track key metrics and provide