Digital Marketing Specialist

Digital Marketing Specialist

Digital Marketing Specialist

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 4 - 5 years
• Location Lagos
• Job Field Marketing and Communication
• Salary Range ₦300,000 - ₦400,000/month

Role Summary-

• Detail & Avedia is seeking an experienced Digital Marketing Specialist with strong expertise in SEO, paid advertising, programmatic advertising, and website management.

Responsibilities

• Develop and execute digital marketing strategies across multiple platforms
• Plan, manage, and optimise sponsored advertising campaigns across Google Ads, Meta Ads, and programmatic platforms
• Implement SEO strategies to improve organic search rankings and website traffic
• Manage and maintain company and client websites, including content updates and landing page optimisation
• Monitor campaign performance, advertising budgets, and return on ad spend (ROAS)
• Set up and monitor analytics, conversion tracking, and campaign measurement
• Conduct keyword research, competitor analysis, audience targeting, and A/B testing
• Prepare campaign performance reports with actionable insights and recommendations
• Collaborate with creative, media, content, and client service teams to achieve campaign objectives

Requirements

• Bachelor's Degree in Marketing, Mass Communication, or a related field

• Minimum of 4-5 years’ experience in Digital Marketing, SEO, Paid Advertising, or a similar role

• Hands-on experience with Google Ads, Meta Ads Manager, and programmatic advertising platforms

• Strong analytical, reporting, problem-solving, and campaign optimisation skills

• Check how your CV matches this job