Digital Marketing Specialist

Job title: Digital Marketing Specialist

About the Role The Junior Digital Marketing Specialist will assist in the execution and monitoring of digital marketing campaigns across SEO, paid media, CRM, and content channels for automotive brands and dealerships in South Africa. This role is ideal for someone early in their marketing career, eager to grow their skills while contributing to real campaign performance across multiple automotive brands and dealerships in South Africa.

What You'll Do

• Search Engine Optimisation (SEO): Conduct keyword research and implement on-page SEO strategies across brand websites and dealer landing pages. Collaborate with content and web teams to ensure SEO best practices in copywriting, metadata, and internal linking. Monitor and improve organic traffic, keyword rankings, and crawl health using tools like Google Search Console and SEMrush.
• Paid Media: Plan, launch, and optimise paid campaigns across Google Ads, Meta (Facebook/Instagram), and other performance platforms. Build custom audiences, apply geo-targeting strategies, and conduct A/B tests on creative and copy. Monitor campaign performance (CTR, CPL, ROAS), adjust budgets and bids, and generate reports for weekly/monthly review.
• CRM & Email Marketing: Execute lead nurturing campaigns through email and SMS using the CRM platform (e.g., Salesforce or HubSpot). Segment audience lists and personalises communications based on customer lifecycle and campaign objectives. Track engagement metrics (open rate, click-through rate, conversions) and assist in database hygiene.
• Content Marketing: Write and optimise content for blogs, landing pages, social media, and email campaigns, ensuring tone aligns with brand guidelines. Work with creative and agency teams to brief and review visual content that supports campaign objectives. Support campaign calendar planning and identify content gaps or opportunities based on performance insights. Perform any additional duties or responsibilities as assigned by management, in alignment with business needs and at the discretion of the manager.

What We're Looking For

• Grade 12/equivalent.
• Clean criminal record.
• Good verbal and written communication skills in English.
• Diploma or degree in Marketing, Digital Marketing, Communications or a related field.
• 3 years Digital Marketing Experience within the automotive industry, with proven multi-channel campaign management across SEO, Paid Media, CRM, Video and Content.
• Proven success managing Google Ads and Meta Ads campaigns with measurable ROI.
• Strong knowledge of SEO tools (e.g., SEMrush, Screaming Frog, Google Search Console).
• Experience with email marketing and CRM systems (HubSpot, Salesforce, or similar).
• Strong writing skills with an eye for detail, brand tone, and performance-driven content.
• Analytical mindset with ability to use Google Analytics 4, Looker Studio, and reporting tools.
• Strong Microsoft office skills with experience in Excel, Word and PowerPoint.
• Experience in CMS lead management.
• Extensive Knowledge of Social Media Platforms.
• Great Verbal Communication Skills.
• Writing and Creative skills.
• Ability to work in a team.
• Ability to work under pressure to be able to meet deadlines.
• Analytic Skills.
• Budget Management.