About this role
Section: About the Role We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimise digital marketing campaigns across multiple channels. The ideal candidate should be able to increase brand visibility, generate qualified leads, improve engagement, and drive conversions through effective digital marketing strategies.
Section: Responsibilities
- Develop and execute digital marketing campaigns across social media, email, search engines, and other online channels.
- Manage social media platforms, including content planning, publishing, audience engagement, and performance tracking.
- Implement SEO strategies to improve website visibility and organic search rankings.
- Plan and manage paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
- Monitor campaign performance and optimise strategies to improve engagement, lead generation, and return on investment.
- Conduct market research and competitor analysis to identify trends and growth opportunities.
- Optimise website content and landing pages to improve user experience and conversions.
- Plan and execute email marketing campaigns, including audience segmentation and automation.
- Collaborate with content creators and graphic designers to develop effective marketing materials.
- Prepare regular reports on campaign performance, website traffic, audience engagement, and lead generation.
- Stay updated on digital marketing trends, tools, and best practices.
Section: Requirements
- OND, HND, or Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in digital marketing, supported by a portfolio of campaigns or measurable results.
- Practical knowledge of SEO, paid advertising, social media marketing, email marketing, and content marketing.
- Experience with tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, or Mailchimp.
- Strong analytical skills and the ability to make data-driven marketing decisions.
- Excellent written and verbal communication skills.
- Creativity and the ability to develop effective digital marketing strategies.
- Familiarity with Canva, Adobe Photoshop, or similar design tools is an advantage.
- Ability to manage multiple campaigns, meet deadlines, and work independently.
- Must be able to work onsite in Ogba, Ikeja, three days a week.