Digital Marketing & Social Media Specialist

Digital Marketing & Social Media Specialist

We are seeking a dynamic Digital Marketing & Social Media Specialist to join our team in Lagos. This hybrid role is crucial for enhancing our brand presence and driving business growth through innovative digital strategies.

You will be responsible for managing our social media accounts across various platforms, developing and implementing engaging content, and executing targeted paid advertising campaigns. The goal is to significantly increase brand awareness, follower engagement, and ultimately, generate valuable leads.

This is an excellent opportunity for a creative and analytical marketer to make a substantial impact in a fast-paced environment, working collaboratively with our content team to achieve ambitious marketing objectives.

Required Skills

• Digital marketing
• Social media management
• Paid advertising
• Lead generation
• Content creation
• Social media analytics
• Communication skills
• Organizational skills

Key Responsibilities

• Manage and grow the company's social media presence on platforms like Instagram, Facebook, and LinkedIn.
• Develop and implement engaging content strategies to boost brand visibility and follower interaction.
• Plan, execute, and optimize paid advertising campaigns to drive lead generation and service promotion.
• Respond promptly and professionally to customer inquiries and comments on social media.
• Collaborate with the Content Creator and Scriptwriter to ensure cohesive and strategic content publishing.
• Track and report on social media performance metrics, including engagement, reach, and lead generation.
• Analyze campaign results and provide actionable insights for continuous improvement.

Qualifications

• Minimum of 2 years' experience in digital marketing and social media management.

• Proven experience in growing social media accounts and running successful paid advertisements.

• Strong communication, analytical, and organizational skills.

• Ability to generate leads and convert online engagement into business opportunities.

• Knowledge of social media analytics and advertising tools.

• A portfolio or evidence of previous successful campaigns is required.

• Benefits & Perks

• Competitive salary based on experience

• Hybrid work model offering flexibility

• Opportunity to work with a growing brand