About this role
Digital Marketing / Social Media Executive
Location: Ibadan, Oyo, Nigeria
Job Type Full Time Qualification BA/BSc/HND Experience 3 - 5 years Location Oyo City Ibadan Job Field Marketing and Communication
Job Purpose
- The Digital Marketing / Social Media Executive manages the company’s social media and other digital platforms to increase brand visibility, promote product adoption, and engage target audiences.
- The role involves working closely with external agencies to execute effective digital campaigns that will achieve the company's set goals.
Key Responsibilities
Social Media Management:
- Collaborate with a digital agency to develop and execute social media strategies aligned with SAS crops of focus and their respective growing seasons.
- Coordinate the creation, scheduling, and publishing of engaging, audience-specific content across Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.
- Monitor social media trends, competitor activities, and audience engagement to continuously optimize content performance.
- Build and nurture online communities by responding promptly to inquiries and feedback.
- Maintain a positive brand image and encourage active audience participation.
Performance Analysis & Reporting:
- Review and interpret performance reports provided by the digital agency.
- Translate social media performance data into clear insights and recommendations for improvement.
- Provide summarized performance updates to the Head of Marketing to support decision-making.
Key Skills & Competencies:
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Strong understanding of social media marketing, content strategy, and SEO.
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Proficiency with tools such as Google Analytics, Hootsuite, Buffer, Canva, or Adobe Suite.
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Excellent written and verbal communication skills.
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Ability to multitask, meet deadlines, and adapt to evolving priorities.
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Knowledge of agricultural trends and crop production is an advantage.
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Qualification and Expertise
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Bachelor’s degree in any discipline, with at least a Second Class Upper (2:1).
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3 to 5 years of experience in digital marketing or social media management.
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Age Requirement: 26–32 Years.